To kick off the US premier of Masked Singer, FOX engaged Telescope to create a full custom play-along hub featuring weekly updates, social content collection, social polling and celebrity leaderboard.
FOX’s goal was to create an engaging second screen experience that encouraged viewers to participate in social conversation around The Masked Singer. Telescope built an interactive hub that aggregated content from social media and motivated fans to cast their guesses for the various Masked Singers.
Participants watching the show could stop by the hub to see video and clue packages to help guess who the celebrity under the mask was, along with character leaderboards and weekly revealed celebrities. A snazzy FanFeed helped visitors follow the conversation on Twitter while weekly changing content brought visitors back time and again.
Video and photo galleries with up-to-date clues on contestant identities
Leaderboard of top guesses with data pulled from Twitter hashtags
Photo FanFeed with data pulled from Facebook and Twitter
65K Unique Visitors
Average Site Time: 3m 39s
73,101 Total Guesses
27,220 Unique Twitter Accounts guessing
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