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  1. CASE STUDIES

The Masked Singer Social Hub

To kick off the US premier of Masked Singer, FOX engaged Telescope to create a full custom play-along hub featuring weekly updates, social content collection, social polling and celebrity leaderboard.

Masked Singer promo with singers in costumes

OVERVIEW

FOX’s goal was to create an engaging second screen experience that encouraged viewers to participate in social conversation around The Masked Singer. Telescope built an interactive hub that aggregated content from social media and motivated fans to cast their guesses for the various Masked Singers.

Collage of Masked Singers contestants unmasked
Masked Singer online hub guessing game

HOW IT WORKED

Participants watching the show could stop by the hub to see video and clue packages to help guess who the celebrity under the mask was, along with character leaderboards and weekly revealed celebrities. A snazzy FanFeed helped visitors follow the conversation on Twitter while weekly changing content brought visitors back time and again.

Masked Singer online hub leaderboard and fan filter wall

KEY FEATURES

  • Video and photo galleries with up-to-date clues on contestant identities

  • Leaderboard of top guesses with data pulled from Twitter hashtags

  • Photo FanFeed with data pulled from Facebook and Twitter

RESULTS

  • 65K Unique Visitors

  • Average Site Time: 3m 39s

  • 73,101 Total Guesses

  • 27,220 Unique Twitter Accounts guessing

RECOGNITION

 Shorty Awards Finalist Logo
  • 2019 SHORTY AWARDS FINALIST
  • Best in Entertainment Sites & Apps - The Masked Singer

Masked Singer social hub page and Facebook and Twitter comments with hashtag

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