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NBC's The Voice Instant Save

Real-time impact vote with live on-air results reveal

Voice Instant Save Promo Image with contestants up for save and social media comments overlaid

OVERVIEW

The Voice is one of the leading talent competitions with a big focus on audience participation. Partnering with Telescope since its launch in 2011, it has become the premiere social TV show. 

The Instant Save was a new innovation that allowed fans to vote via Twitter or most recently via Online and across the Native App in real time to save a contestant from elimination. This award-winning campaign drove huge social engagement and impressions among users.

Promotional image for The Voice with The voice logo and tv show judges posing
Voice contestants standing in line waiting for Voice save with graphic overlaid showing voice save

HOW IT WORKED

During the live show viewers were prompted to vote via hashtag on Twitter to save one of the bottom contestants from elimination. In a short 5 minute voting window, Telescope collected and counted votes, and delivered verified results which were immediately announced on-air.

For season 17 of The Voice we built an entirely new site for the Instant Save including a custom countdown feature notifying fans that they had five minutes to make their save decisions. Viewers were able to vote by using NBC.com or The Voice Official App to save an artist from elimination.  The Instant Save Window was announced on-air during the results episodes and lasted for five minutes (from the time that the start of Instant Save voting is announced).  You could save more than 1 artist (up to 4 artists eligible for vote).

Voice Save displayed on Tablet device with two male contestants up for vote

KEY FEATURES

Hashtag Vote:

  • Voters cast their vote by tweeting the hashtag #VoiceSave and contestant name

  • Five minute window for viewers to cast their vote

  • Real-time results delivered immediately after the Save closed

  • Custom Dashboard visualized results for NBC producers

  • Integration with NBC's graphics provider showed dynamic results as viewers voted

RESULTS

  • The #VoiceSave vote garnered huge viewer engagement and participation with over 13 million tweets and 60 million impressions.

  • One year, the Save was decided by two votes.

RECOGNITION

Social TV Awards
  • 2014 SOCIAL TV AWARDS
  • Finalist - Best TV Show Specific

Shorty Awards Logo
  • 2014 SHORTY AWARDS
  • Winner - Best Use of a Hashtag on Twitter

  • Winner - Best Integration of Social Media with Live Television

 Shorty Awards Finalist Logo
  • 2014 SHORTY AWARDS
  • Finalist - Best Use of Social Media for Television

Cynopsis Model D Awards Logo
  • 2014 CYNOPSIS DIGITAL MODEL D AWARDS
  • Winner - Social Media Campaign for Broadcast TV

Mashies 2014 logo
  • 2014 MASHABLE'S #MASHIE AWARDS
  • Finalist - Best Twitter Campaign

CLIO Awards
  • 2015 CLIO AWARD
  • Gold Winner - Entertainment

Facebook Post image stating the final save vote is now open