TLC March MadDRESS: Bracket-Style Voting & sweepstakes

GOAL:

Telescope powered a bracket vote for TLC’s “March Maddress” where fans voted on their favorite dream dresses in four different categories (Ball Gown, Fit to Flare, Sheath and A-Line).

SOLUTION:

Key Features 

  • Each week the dresses with the most votes went to the next round and fans voted until one dress was crowned the winner.
  • After logging in through Facebook or Email and voting, users entered for a chance to win a gift card towards their wedding dress.