Online bracket voting with sweepstakes and on-air visualization for "Say Yes to the Dress" television show for TLC.
For the month of March, TLC’s set out to engage “Say Yes To The Dress” fans with a special tournament of their own: March MadDress. Telescope powered the online bracket-style voting which enabled fans to vote weekly for their favorite bridal gowns and watch them advance through each voting round. Voters were also entered into a sweepstake s to win a dream dress from the bridal boutique featured in the show.
During the final live show, real-time voting graphics were displayed on-air.
Fans of the show visited the TLC website and logged in with Facebook to vote for their favorite dresses and be entered into the sweepstakes. Voters could return weekly to see the favorite gowns advance, and cast new votes for the next round.
Online voting: Bracket-style vote with multiple categories and sponsor integration into the voting application
Data visualization: API feed into graphics system for on-air visualization of the real time votes coming in (Finale episode)