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  1. CASE STUDIES

March MadDRESS Bridal Bracket Vote

Online bracket voting with sweepstakes and on-air visualization for "Say Yes to the Dress" television show for TLC.

PRODUCTS USED

Bridal Bracket Landing page with full wedding dress bracket vote

OVERVIEW

For the month of March, TLC’s set out to engage “Say Yes To The Dress” fans with a special tournament of their own:  March MadDress. Telescope powered the online bracket-style voting which enabled fans to vote weekly for their favorite bridal gowns and watch them advance through each voting round. Voters were also entered into a sweepstake s to win a dream dress from the bridal boutique featured in the show.

During the final live show, real-time voting graphics were displayed on-air.

 

Model wearing Ball gown style dress
Multiple brides in wedding dresses
Model wearing Sheath wedding dress

HOW IT WORKED

Fans of the show visited the TLC website and logged in with Facebook to vote for their favorite dresses and be entered into the sweepstakes. Voters could return weekly to see the favorite gowns advance, and cast new votes for the next round.

Landing page and individual preview pop up with Ball Gown dress candidate calling to Vote

KEY FEATURES

Online voting: Bracket-style vote with multiple categories and sponsor integration into the voting application

Data visualization: API feed into graphics system for on-air visualization of the real time votes coming in (Finale episode)

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