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Imagine Dragons Live Stream Concert for Tyler Robinson Foundation

Benefit concert featuring the band, Imagine Dragons, via Facebook Livestream with custom graphics and donate button.

Imagine Dragons wearing Tyler Robinson Foundation t shirts

OVERVIEW

The Tyler Robinson Foundation is a non-profit founded by the members of Imagine Dragons, helping to provide grants for families dealing with pediatric cancer.  Every year, the TRF commits to increasing its fundraising efforts through innovative campaigns that reach a wider audience.

For its annual fundraiser gala, the foundation partnered with Telescope to stream a Facebook Live acoustic set performed by Imagine Dragons and raise funds for the foundation using Facebook Donate.

Interstitial screen with band and with countdown timer
Imagine Dragons and a family with little boy wearing cape

HOW IT WORKED

Using Telescope’s Live Studio platform, the Imagine Dragons performance was streamed live to Facebook and broadcast to fans around the globe.  Utilizing Live Studio’s interactive graphics, viewers were prompted to donate in real-time via Facebook’s Donate Button, and share their support for The TRF Foundation.

Live stream with graphic displaying comments and FB comments excerpt

KEY FEATURES

Live Studio: Live Stream to Facebook with on-screen graphics to promote fundraising efforts using Facebook Donate button

RESULTS

The live stream generated amazing results including:

  • 1.3 million views

  • Overall reach of 6,042,000

  • 965,548 unique viewers

RECOGNITION

Shorty Awards Social Good Logo
  • 2016 SHORTY SOCIAL GOOD AWARDS FINALIST

  • Live Streaming Video - Imagine Dragons & Tyler Robinson Foundation

Live stream with on-screen graphic of CTA to donate