Benefit concert featuring the band, Imagine Dragons, via Facebook Livestream with custom graphics and donate button.
The Tyler Robinson Foundation is a non-profit founded by the members of Imagine Dragons, helping to provide grants for families dealing with pediatric cancer. Every year, the TRF commits to increasing its fundraising efforts through innovative campaigns that reach a wider audience.
For its annual fundraiser gala, the foundation partnered with Telescope to stream a Facebook Live acoustic set performed by Imagine Dragons and raise funds for the foundation using Facebook Donate.
Using Telescope’s Live Studio platform, the Imagine Dragons performance was streamed live to Facebook and broadcast to fans around the globe. Utilizing Live Studio’s interactive graphics, viewers were prompted to donate in real-time via Facebook’s Donate Button, and share their support for The TRF Foundation.
Live Studio: Live Stream to Facebook with on-screen graphics to promote fundraising efforts using Facebook Donate button
The live stream generated amazing results including:
1.3 million views
Overall reach of 6,042,000
965,548 unique viewers
2016 SHORTY SOCIAL GOOD AWARDS FINALIST
Live Streaming Video - Imagine Dragons & Tyler Robinson Foundation