Universal Music Group CMA Festival Scratcher & Sweepstakes
On-site Scratcher game with instant win and sweepstakes entry
PRODUCTS USED
OVERVIEW
Telescope partnered with Nashville Universal Music Group to create an on-site “Scratch to Win” activation for their CMA Musical Festival. Attendees of the festival interacted with our app to get a digital scratch off to win instant prizes and be entered into a sweepstakes drawing for a grand prize.
HOW IT WORKED
Attendees of the CMA Music Festival stopped by the UMG booth and used tablets to interact with Telescope’s “Scratch to Win” digital app by filling out a form and submitting their email addresses. Participants received a digital scratcher and swiped/scratched the screen to reveal one of three instant win prizes that could be redeemed at the event ($5 coupon, 10% discount, UMG Prize Pack). After playing the Scratcher game, prize details were sent to the user’s email address.
Upon submitting the email form, users were also entered into a sweepstakes for a chance to win a guitar.
KEY FEATURES
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Sweepstakes Form: Easy to enter overall sweepstakes form for the main prize with data collection for remarketing purposes and fulfillment.
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Scratcher app : Fun scratcher game to reveal instant prize winners
PRODUCTS USED FOR THIS CAMPAIGN
