On-site Scratcher game with instant win and sweepstakes entry
Telescope partnered with Nashville Universal Music Group to create an on-site “Scratch to Win” activation for their CMA Musical Festival. Attendees of the festival interacted with our app to get a digital scratch off to win instant prizes and be entered into a sweepstakes drawing for a grand prize.
Attendees of the CMA Music Festival stopped by the UMG booth and used tablets to interact with Telescope’s “Scratch to Win” digital app by filling out a form and submitting their email addresses. Participants received a digital scratcher and swiped/scratched the screen to reveal one of three instant win prizes that could be redeemed at the event ($5 coupon, 10% discount, UMG Prize Pack). After playing the Scratcher game, prize details were sent to the user’s email address.
Upon submitting the email form, users were also entered into a sweepstakes for a chance to win a guitar.