VH1s Potluck Dinner Party
Full production Facebook live streaming with Q&A
PRODUCTS USED
OVERVIEW
Leading up to the premiere of “Potluck Dinner Party,” VH1 wanted to generate buzz and awareness surrounding the show. They partnered with Telescope to produce a Facebook Live stream with the stars of the show, Snoop Dogg and Martha Stewart.
HOW IT WORKED
Full Production: Telescope produced the live event, provided equipment (cameras, lighting, etc.), staff, and the Live Studio platform.
Live Stream: The production was streamed live on Facebook and gave viewers a first taste of the upcoming “Potluck Dinner Party” show. The live Q&A session with Martha Stewart and Snoop Dogg connected the Facebook Live audience to the talent in a seamless way, giving fans the chance to ask questions that were answered in real-time throughout the live stream.
KEY FEATURES
Full production: End to end production of the entire live event
Live stream: Facebook live stream with Q&A session engaged fans in real-time
RESULTS
The live stream garnered over 150,000 views in less than 30 minutes.
PRODUCTS USED FOR THIS CAMPAIGN
