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Vitamin Water Toll-free

Consumers who purchased packs of ‘Lemon Squeezed’ Vitamin Water could call a toll-free number 833 477 8339 on the bottle (833 4 squeeze). No explanation, no nothing. Delightfully mysterious.

PRODUCTS USED

Vitamin bottle water with toll free number and "Brandon - very busy man" ad

OVERVIEW

Vitamin Water wanted to engage their consumers with fun audio. The toll free number was promoted on packaging and OOH (out-of-home marketing).

HOW IT WORKED

A toll-free number 833 477 8339 on the bottle (833 4 squeeze) was promoted on bottles and OOH.  No explanation, no nothing.  Delightfully mysterious.  If users called the toll-free number, for the opportunity to be connected to the equally mysterious ‘Brandon’. 

Will you be put through to talk to Brandon or will you be put on hold and get to listen to the best hold music ever created?  Hint…it’s the latter.  It will always be the latter.  Brandon didn’t want to ‘squeeze you in’.

Billboard and flier ads and call to action

KEY FEATURES

Toll-Free

  • Easy and seamless promotion

  • Low barrier to entry, everyone has phone

RESULTS

  • Very active engaged audience

  • Promotion was very successful and meet all the client requirements

Social media post, flier and hand holding bottle with toll free number

PRODUCTS USED FOR THIS CAMPAIGN