Consumers who purchased ‘Lemon Squeezed’ Vitamin Water could call a toll-free number 833 477 8339 on the bottle (833 4 squeeze). No explanation, no nothing. Delightfully mysterious.
Vitamin Water wanted to engage their consumers with fun audio. The toll free number was promoted on packaging and OOH (out-of-home marketing).
A toll-free number 833 477 8339 on the bottle (833 4 squeeze) was promoted on bottles and OOH. No explanation, no nothing. Delightfully mysterious. If users called the toll-free number, for the opportunity to be connected to the equally mysterious ‘Brandon’.
Will you be put through to talk to Brandon or will you be put on hold and get to listen to the best hold music ever created? Hint…it’s the latter. It will always be the latter. Brandon didn’t want to ‘squeeze you in’.
Easy and seamless promotion
Low barrier to entry, everyone has phone
Very active engaged audience
Promotion was very successful and meet all the client requirements
PRODUCTS USED FOR THIS CAMPAIGN