Vitamin Water Toll-free
Consumers who purchased ‘Lemon Squeezed’ Vitamin Water could call a toll-free number 833 477 8339 on the bottle (833 4 squeeze). No explanation, no nothing. Delightfully mysterious.
PRODUCTS USED
OVERVIEW
Vitamin Water wanted to engage their consumers with fun audio. The toll free number was promoted on packaging and OOH (out-of-home marketing).
HOW IT WORKED
A toll-free number 833 477 8339 on the bottle (833 4 squeeze) was promoted on bottles and OOH. No explanation, no nothing. Delightfully mysterious. If users called the toll-free number, for the opportunity to be connected to the equally mysterious ‘Brandon’.
Will you be put through to talk to Brandon or will you be put on hold and get to listen to the best hold music ever created? Hint…it’s the latter. It will always be the latter. Brandon didn’t want to ‘squeeze you in’.
KEY FEATURES
RESULTS
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Very active engaged audience
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Promotion was very successful and meet all the client requirements
PRODUCTS USED FOR THIS CAMPAIGN
