MTV and Telescope partnered to offer fan voting on WhatsApp for the VMAs!
MTV and Telescope partnered to offer fan voting on WhatsApp for the 2024 VMAs.
For the final voting phase for the MTV VMAs, fans were able to vote on their pick for Best New Artist after the finalists had been narrowed down to a Top 3. Voters all over the world were able to vote for their pick LIVE during the show on online and WhatsApp.
Users were prompted on the Online Site via the WhatsApp button under Best New Artist, as well as via social and in-show links and QR code.
Once users clicked the link or scanned the QR code, they were automatically navigated to the WhatsApp voting ChatBot with the voting keyword “Vote BNA” pre-filled.
Users were then able to submit up to 10 votes for their pick for Best New Artist via the WhatsApp messaging. Voting for this method was counted and closed LIVE during the show!
Simple yet effective messaging that drives users to maximum vote participation.
Easy and clear CTA by utilizing a QR code to open the voting experience within WhatsApp.
Included images and text for an engaging user experience.
The voting initiation keyword was pre-populated for quick and easy vote submission.
Using WhatsApp allowed for an international reach.
The first use of a WhatsApp as a voting method for a major award show.
PRODUCTS USED FOR THIS CAMPAIGN