W Hotels’ Wake Up Call Live Streams – Powered By Telescope

GOAL:

W Hotels’ Wake Up Call is a multi-day music festival exclusively for SPG and Marriott Rewards members. Marriott gave the festival experience a luxe upgrade by taking over W Hotels in Hollywood, Barcelona and Bali, getting members closer to the music with insider access to their favorite artists.

SOLUTION:

To amplify this experience to members across the world, SPG and Marriott Rewards partnered with Telescope to connect hundreds of millions of viewers closer to the music through a YouTube live stream of W Hotels’ Wake Up Call music festivals.

These intimate, luxurious festivals attended by hundreds were transformed into a live moment for thousands of viewers across the world. YouTube, the hub of amazing live music content, was the perfect home for the live streams.

Loyalty members and guests were transported to W Hotels to watch artists like Tove Lo, Charli XCX and Martin Solveig perform live. To retain viewers between sets, Marriott captured exclusive artist interview and performances to serve as interstitial content during the live streams.

In just six weeks, Marriott executed three live streams ranging across three in three different festivals and countries utilizing our award winning live streaming technology.

The live streams were a key tactic responsible for driving measurable reach to members and guests at home and on-the-go while also increasing portfolio affiliation between W Hotels and Marriott’s loyalty programs. The live streams also delivered on loyalty’s promise to provide members with unparalleled access to experiences they can’t get anywhere else.

RESULTS

More than 13 hours of festival performances were streamed live around the world via YouTube to members and guests, generating the following results:

  • 412 million people reached
  • 13.1 million views
  • 47,500+ hours of total view time

Viewers consumed more than 1,980 days (5+ years) of branded live stream content in only 72 hours. The final live stream in Bali is Marriott’s most successful to-date enterprise-wide.