Walker’s #WinLive Facebook Live Stream

GOAL:

As part of Walkers ‘Win Live’ campaign with ITV, the brand worked with Telescope to create an engaging Facebook live stream to bring further awareness to the competition and activate their fans online.

SOLUTION:

We powered Walkers’s #WinLive Facebook live stream, which featured a number of exciting elements. Viewers had the chance to win a year’s worth of groceries live by commenting #WinLive during the stream.

The live stream features included:

  • Interactive Q&A
  • Call to action to win prizes
  • Countdown clock
  • Instant Win – winners were announced live

RESULTS:

  • Walkers reached a 50% engagement rate on Facebook
  • The stream generated over 60,000 views
  • Total number of engagements (comments, reactions and shares) was in excess of 36,000