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Walt Disney World Laugh Floor SMS

Telescope has powered the Walt Disney World Parks Monster Laugh Floor SMS application since 2007.

PRODUCTS USED

Laugh Floor SMS Message

OVERVIEW

The interactive Laugh Floor SMS application allowed Disney guests to send a joke through text messaging to be used during the live Monster Inc. show.  The Disney Talent could review, approve and reject each joke through a custom secure easy-to-use web application. 

Laugh Floor Monster Inc Image
Audience waiting Laugh Floor show
Monsters Inc. Laugh Floor Big Screens

HOW IT WORKED

As Disney guests stood in line for the live Monster Inc. Laugh Floor show, they could be lucky enough to be picked to be part of the live show. All a guest had to do was send a 160 character joke to a designated short code to be included.  The Disney Talent could easily review every joke and chose the best one to be used live on air. The Laugh Floor web application was integrated into the Disney show with Telescope secure custom APIs. 

Text Message call to action and in phone image of texts

KEY FEATURES

SMS

  • Allowed Disney guests an easy way to interact with their treasured Brand

  • Disney guest had a chance to have 15 minutes of fame

 Custom / On-Air Integration

  • Secure Laugh Console manages all SMS jokes and pushes them live to air

  • Secure custom API allows Disney to receive only SMS messages for the specific Laugh Floor Show

RESULTS

  • Longest running interactive SMS program at Walt Disney World Parks

  • Millions of jokes received from Disney Guests

  • Secure timeless solution for interacting with Walt Disney World

Laugh Floor Joke of the Day animated image

PRODUCTS USED FOR THIS CAMPAIGN