Warner Bros Godzilla Twitter Visualization at the Cinerama Dome

GOAL:

Following the global success of “Godzilla” and “Kong: Skull Island” comes the next chapter in Warner Bros. Pictures’ and Legendary Pictures’ cinematic Monsterverse: “Godzilla: King of the Monsters,” an epic action-adventure that pits Godzilla against some of the most popular monsters in pop culture history.

experiential campaign.

In true Hollywood fashion, Warner Bros. Pictures announced the arrival the King of all monster movies at the historic Cinerama Dome in Hollywood California with 2,000 pounds Godzilla installation, which towers nearly 10ft above the dome.

As leaders in fan engagement Telescope was brought in to add an interactivity element to Godzilla installation and make it come to life.

 

SOLUTION:

Telescope created a Twitter Visualization experience at the Cinerama Dome, which consisted of a few different elements.

CONTENT VISUALlZATION ON-SITE

Telescope activated a unique visual Twitter experience for the movie fans at Cinerama Dome. On a 19ft screen, Telescope installed a real-time social visualization of Twitter activity around #GodzillaMovie.

Here’s how the application worked:

  • Real-time curation of all Twitter content with #GodzillaMovie
  • The volume of Twitter activity created a live visualization which built the “fiery, blue, atomic, breath” of Godzilla across the screen
  • Custom activation to drive Godzilla  ‘roaring” based on fan interaction
  • 24/7 moderation of content before it’s displayed on the screen

MORE TWEETS MORE POWER

Tweet #GodzillaMovie to Hear Him Roar

Probably the most exciting part of this interactive experience is that once the Tweets fill up ‘the breath’ Godzilla comes to life and ROARS!

RESULTS 

The activation created a real buzz across press and fans. It was covered by ABC and CBS news amongst other key media outlets with hundreds of fans taking part in trying to get the Godzilla to roar.