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Carnival Cruise Lines Bill the Mystical Sloth

Full production of interactive Facebook live stream with Q&A and comments to screen

FB Live stream with on-screen graphics and FB reactions and comments

OVERVIEW

For the official start of summer, Telescope worked with Wildlife, on behalf of Carnival Cruise Lines for their Bill The Mystical Sloth campaign. We created an interactive Facebook Live streaming experience to engage new audiences, enhance the brand’s fun-quotient, and change perceptions and considerations among prospective vacationers.

The campaign was a high-concept shoot featuring a “mystical” sloth – aka Bill the Mystical Sloth - who can predict the length of summer every year on Summer Solstice.  The Facebook Live stream incorporated improvisational musical elements and a Q&A where viewers asked Bill to predict the answers to their most pressing questions.  Custom graphics throughout the stream drove viewer engagement and participation.

Promo of sloth hanging on branch
Man's legs in shorts with graphic overall question

HOW IT WORKED

Telescope provided on-site support (camera switches and internet) in addition to the Facebook Live stream.  Powered by the Live Studio platform, the stream utilized Telescope’s real-time engagement applications and custom live graphics including: comments-to-air, real-time engagement polling, lower thirds, a scrolling ticker and mortise (overlay) elements to introduce each segment.

The  4-hour Facebook Live stream could be viewed on the Carnival Cruise Lines official website and Facebook page.

FB live stream with graphic of Bill's prediction and man doing yoga

KEY FEATURES

Production : On-site production support (switching between cameras, internet)

Live Stream : Facebook live stream with custom graphics and comments-to-air

 

RESULTS

  • Engagement reached an all-time high and positive reactions were at 99.8%. As a result, our Facebook Live event becoming Carnival’s best performing stream to date.

  • Almost 1.5 million viewers joined the stream during the live 4-hour event, earning a reach of 7 million overall users.

  • 860k users were reached organically thanks to the engagement of almost 70k people as 25,000 users shared the video on social media.

RECOGNITION

Shorty Awards Logo
  • 2018 SHORTY AWARDS WINNER
  • Best Use of Live Streaming Video - Bill the Mystical Sloth

 Shorty Awards Finalist Logo
  • 2018 SHORTY AWARDS FINALIST
  • Best in Travel & Tourism - Bill the Mystical Sloth

Man hanging upside down from pergola and closeup of Bill the sloth with on-screen question