The total number of hours spent watching streaming TV continues to rise, as more and more people want to access tailored content, any time they want it. To stay ahead of the game, continue reading below to see what we’ve identified as they key trends driving the industry forward this year.
More content streaming services
Netflix dominated the television industry in 2018 as the streaming service grew to more than 137 million subscribers worldwide. However, several new direct-to-consumer streaming service offerings are in the works from major media companies. Both Disney and AT&T have unveiled plans to launch their own offerings early in 2019. It will be interesting to watch how the landscape will transform. Before the ‘Disney Play’ announcement, Disney and Netflix had a great partnership, with the former giving Netflix’s viewers access to all of Disney’s Marvel and Star Wars movies. The emergence of a Disney-owned platform means that this relationship is likely to drastically change.
People are watching an ever-increasing amount of content on mobile devices. Conviva’s Q2 2018 census reports a shift from PCs to mobile devices for viewing streaming content. In 2018, mobile devices were used for 49 percent of all plays, internet TVs for 27 percent, and PCs for 24 percent. Device usage changed significantly from 2017 when mobile devices were used for 39 percent of the plays, PCs for 38 percent, and internet TVs for 23 percent.
Multi-Channel continues to grow
These days, consumers often utilize more than one mode of entertainment simultaneously. That’s why strategizing for a Multi-Channel approach becomes increasingly important if you want to continue to keep viewers engaged. Just think about your own viewing habits; when was the last time you watched something on your laptop or TV without also checking out social media?
More Original Content
Industry insiders believe that original content can be the difference between huge cuts or drives for streaming subscription numbers. That’s why it’s no wonder that streaming content providers are investing more and more into original content. Netflix spent more than $8 billion on original content this year and it seems that the company will spend even more this year.