Over the past few years the marketing world has witnessed a huge shift towards live video and this trend will only continue to grow. We rounded up seven recent Facebook live stats, which show why going live should definitely be on your marketing checklist.
The majority of people online already watch live videos. Why not provide them with original, good quality content which they will enjoy? 90% of online viewers think that video quality is the most important aspect of Facebook Live videos.
On average people watch live videos longer than videos on demand.
Video live streaming is an excellent way to engage your audience.
Online viewers love sharing live video content with friends and family.
One billion people use Facebook Groups each month.
In the last year, the amount of time people spend watching live video on Facebook has grown four-fold.
Live videos continue to generate more engagement than traditional Facebook video posts.