Custom Play-Along Hub
A play-along hub centralizes your fanbase in one location in order to offer a variety of experiences to best utilize the user’s involvement and impact with the brand while maximizing retention and return visits.
HOW IT WORKS
A “hub” can be a clear play-along experience that compliments a live show or event or a destination that points the fan to supplementary experiences between main events to keep the fan engaged and enthused during “down” time.
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Create a custom branded “hub” that centralizes your fans with play-along engagement and impactful content.
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Offer exclusive and unique user experiences to fully engage the fans.
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Create multiple opportunities for data collection, organic social sharing and remarketing opportunities.
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Great opportunities for sponsorship takeovers and tie-ins.
WHY IT WORKS
By creating a destination play-along hub for your show, team or brand, you create an evergreen go-to destination to keep your fans engaged during, between or well beyond an event, airing or game.
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With regular reminders and call to action, a user can find the hub to be their go to location for updates, news, content or prizing.
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Once engaged, a player is highly likely to return over and over again should the content remain relevant and fresh.
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Returning users, regularly engaged and active with the brand, are highly likely to remain involved with a brand or show well beyond the life of an individual campaign.
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Users become fans, fans become advocates, advocates become free marketers within social platforms.
