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Facebook Messenger

Utilize Facebook Messenger to run a voting, play along experience or custom experience to convert Facebook page users to active participants for your campaign. Directly connect with fans and drive engagement by utilizing Facebook’s Broadcast API to message users to take action.

MTV VMAs messenger vote with contestant carousel

HOW IT WORKS

From a brand’s official Facebook page, fans can initiate a messenger conversation

  • Fans can select the option to message the brand on the Facebook page

  • The messenger bot is initiated by a keyword to trigger the welcome message

  • Fans can navigate their experience through interactive menu links located inside messenger (i.e. Vote, Watch Clips, Attend a taping, Attend the Live Tour etc.)

Nala Cat Facebook Messenger with user messaging trivia

WHY IT WORKS

Facebook messenger offers a highly flexible and customizable platform that enable brands to provide a unique brand experience Facebook page followers

  • Run a voting campaign

  • Offer a unique play along experience 

  • Source UGC from fans to use in brand material

  • Send exclusive videos and content

CNN Heroes Messenger vote with carousel

FACEBOOK MESSENGER CASE STUDIES

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