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Write-in Vote

Allow your audience to take control and “write-in” their own nominees through a fan powered open-to-all phase

E! People's Choice Awards online write-in voting page with form to submit a nominee name

HOW IT WORKS

Allow your audience to take control and suggest their own nominees for a campaign vote

  • Pick your medium, whether it be online or social

  • If online, users can simply fill in a form

  • Submissions can be unlimited or limited based on unique identifier such as the voter's email or their social handle

  • Pick your environment, whether it be embedded into your site or within your native social experience 

  • Communicate out to your fans that the vote is in their hands and watch the write-in nominees come it!

E! People's Choice Awards online write-in voting page with form to submit a nominee name and screen shot of mobile phone "Thank You" page

WHY IT WORKS

By empowering your fans, you create not only an environment of inclusion but also an opportunity for strong social chatter

  • A larger variety of fans are likely to participate if their favorite actor or musician isn’t already available due to pre-determined nominees

  • The results allow for an early idea of fan support and sentiment

  • This phase can create a greater increase of social chatter as fans attempt to rally others to support their nominee

  • In the end, it creates a greater sense of involvement for fans but also the flexibility for the campaign to control the finalist phase

Screen grab of two Twitter posts sharing the user's write-in nomination for the Teen Choice Awards - one post for singer Ariana Grande and one post for boy band BTS

WRITE-IN VOTE CASE STUDIES