Allow your audience to take control and “write-in” their own nominees through a fan powered open-to-all phase
Allow your audience to take control and suggest their own nominees for a campaign vote
Pick your medium, whether it be online or social
If online, users can simply fill in a form
Submissions can be unlimited or limited based on unique identifier such as the voter's email or their social handle
Pick your environment, whether it be embedded into your site or within your native social experience
Communicate out to your fans that the vote is in their hands and watch the write-in nominees come it!
By empowering your fans, you create not only an environment of inclusion but also an opportunity for strong social chatter
A larger variety of fans are likely to participate if their favorite actor or musician isn’t already available due to pre-determined nominees
The results allow for an early idea of fan support and sentiment
This phase can create a greater increase of social chatter as fans attempt to rally others to support their nominee
In the end, it creates a greater sense of involvement for fans but also the flexibility for the campaign to control the finalist phase