Holiday Solutions

The Holiday Shopping Season has officially arrived! And this year it’s all about targeting shoppers with real-time campaigns and creating authentic moments with your brand.

Last minute shoppers make up nearly 30% of online holiday sales (Disruptive Advertising) 

Gather around the fireplace.

Drive Conversation LIVE

We all know that a strong digital presence is vital to any successful marketing campaign, but how do you capture and maintain the attention of your customers?

On average, Facebook Live videos deliver three times the engagement of typical videos. Live Streaming offers an unapparelled opportunity to create a two-way conversation with your customers – and a surefire way to drive meaningful engagement.

Working with Grey Advertising, we powered a Facebook live stream that generated over 90,000 in-stream comments for Applebee’s Halloween inspired ‘Dollar Zombie Dead Giveaway’.

This campaign is a great example of how real-time engagement combined with sweeps can drive organic reach on Facebook.

Don’t be a Scrooge!

Holiday Promotions & Instant Wins

Last year, one-third of shoppers reported holiday weekend purchases were driven by promotions (Word Stem).

Sweepstakes act as a great tool to drive awareness and purchase intent while simultaneously catapulting your brand’s message to the top of shoppers’ newsfeeds and directly into their Holiday gift bag.

Instant Win mechanics are also known to deliver rewards and drive loyalty to your consumers. A great tool for e-commerce promotions and holiday offers, giving users the chance to win instant prizes or discounts.

This application is often combined with our other sweepstakes tools and can live on your digital and social platforms. This can also be featured on third party sites to drive reach and awareness and include social sharing tools.

Check that list! Check it twice!

Don’t Forget About UGC

Incorporating User Generated Content into your Holiday strategy offers an authentic way to connect with your customers while simultaneously bringing your brand to life.

Reports show that a mix of premium and UGC content drives 28% increase of brand engagement (Comscore) and that more than 50% of consumers look for brands to give them direction on what type of UGC to create and share (AdWeek).

By allowing consumers to personalize your content, you give them the opportunity to become brand advocates. Here are two examples of how you can include UGC into you Holiday Campaigns.

Every time a bell rings an angel gets its wings.

LIVE + Donate

Did you know? The average person makes 24% of his or her annual donations between Thanksgiving and New Year’s…

The Holidays are definitely the Season to give back. ClickZ reports that consumers are more likely to develop a relationship and trust your brand when you connect your marketing efforts to social good campaigns.

Transform awareness into action and harness the power of live video to connect directly with people who care about your cause.

Drive Social Good this Holiday by adding a donation capability to your Facebook, YouTube and Twitch Live broadcasts with our award-winning streaming platform, Live Studio. Contact us today to find out about our other mobile marketing and fundraising tools.