5 Experiential Activations to Inspire Your Marketing Strategy
With over 17 years of experience in creating experiential activations, we are the experts in real-time audience engagement.
Keep reading to learn about 5 different experiential marketing examples to inspire your company’s marketing strategy.
1. Think Faster with David Chang & Liza Koshy
We worked with Pretty Bird & Audi to produce an influencer-based, multi-platform stream for Audi’s Think Faster campaign.
“Think Faster” is the world’s fastest AMA (Ask Me Anything) that lets fans at home interview their favorite celebrities while they speed around a race track at 150mph.
The interactive video experience was streamed to Facebook, Periscope, and YouTube, Reddit simultaneously using our award winning live streaming technology.
In addition, our video production company handled all aspects of the activation including complex networking infrastructure and influencer management.
The stream saw huge engagement including 3.8m Views, 197 Shares, 5.1k Reactions, 571 Comments. Helping Audi to drive reach and engagement surrounding their camping.
We created a fully sponsored experiential campaign that allowed NASCAR fans to engage with their favorite content at every NASCAR Sprint Cup race weekend for an entire year.
The exhibit featured interactive booths where fans could play-along with tablet applications designed specifically for Sprint’s Samsung Galaxy Tablet.
At the end of the day, fans over 18 received an e-mail thanking them for coming by the experience along with personal and generic information about their visit based on the applications they interacted with as well as links to interact at home online.
Some of these interactive activations included:
Trophy Photo
Which gave fans the chance to take a picture with Jimmie Johnson’s trophy at the Trophy Photo booth.
Customer Rewards
Sprint subscribers had the option to check in and receive a gift thanking them for being a Sprint customer.
Fast Five
Fans could enter a weekly sweepstakes by interacting with Fast Five (who they thought would come in the top 5 of that week’s race). Each ballot submitted into the Fast Five is an entry into the sweepstakes. Fans received an additional entry into the sweepstakes with each correct driver that makes it into the top 5 in that week’s race.
Driver Match
The application gave fans the opportunity to take a quiz to find out which NASCAR driver they are most like.
Social Garage
At the Social Garage booth, fans could view a visualization of their favorite drivers, tracks, and NASCAR media’s social feeds.
3. Orange Is The New Black – Pride Parade
To promote the new season of OITNB, we worked with Netflix to create a dynamic Facebook Live event for Pride. Incorporating UGC content, video production services and our award-winning streaming technology, this was a truly dynamic campaign which drove high engagement.
In the experience, fans were encouraged to submit videos using our interactive video tools. These videos were streamed on the float during the parade along with fan video chats live from the parade floats.
In addition, live polling and UGC comments were incorporated in to the live stream letting fans everywhere participate with the experience in real-time.
4. The Peter Rabbit Bunny Bowl
SONY turned to us produce the Peter Rabbit’s The Bunny Bowl Live Event, where teams of rabbits competed on a mini football field to drive awareness for their newest Peter Rabbit film.
The event featured a host of bunny influencers, custom promotional merchandise, and a series of on-site and digital interactive touch-points.
Our video production company and creative services teams managed all logistics / planning, branding / design and influencer management.
In addition, using our award winning live streaming technology, we streamed an engaging 40-minute live stream in one of the busiest areas in LA – The Grove.
Using our Live Studio platform, we maximized viewer engagement with custom on screen graphics and videos, hashtag voting and live fan comments appearing on screen. We also integrated the Donate Button directly raising funds for the Bunny Bunch charity.
The stream saw great results generating over 955,000 views on Facebook, with 4,200 reactions, 1,400 comments and 1,370 shares. The bunny influencer posts on Instagram received over 22,500 likes and 32,300 views combined.
5. Francis Ford Coppola Winery’s Worldwide Experiential Campaign at Sundance
With the goal to engage local and global audiences, we helped Francis Ford Coppola Winery create an interactive video activation – aimed at reflecting Coppola’s adventurous and risk-taking spirit.
Fans from around the world were invited to visit CoppolaRisk.com and submit a short video describing a risk that they have taken for art.
All submissions were filtered into a moderated gallery and acted as a sweepstakes entry for a chance to win a vacation at a Family Coppola Hideaway.
But the activation didn’t stop there. In addition to the digital campaign, FFCW wanted to extend the experience to the Sundance Film Festival in Park City, Utah.
To do this, we provided and powered three custom branded kiosks with a built-in native application that mimicked the digital experience. This experiential activation gave festival attendees the opportunity to film and submit their own stories, on-site at three different locations throughout Sundance.
The campaign was highlighted in ADWEEK and saw huge success with a number of fans and stars alike submitting their UGC videos.
Select entries will be edited into a final hero video and shared online to celebrate Francis Ford Coppola’s birthday in April 2019.
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