DiGiorno Live Stream
Twitter Periscope live stream in vertical format with viewer interaction
PRODUCTS USED
OVERVIEW
DiGiorno was looking for a new way to drive home its message about the benefits of its baked-at-home pizza products over delivered pizzas from restaurants.
Working together with Twitter , Reach Agency , and Nestlé teams, Telescope powered a live stream on Periscope incorporating some exciting features including Telescope’s real-time hearts meter, customized hearts emojis, and vertical format streaming.
HOW IT WORKED
Live stream: Telescope streamed the live broadcast to Periscope, which captured two different perspectives: Using a pizza delivery app versus warming a DiGiorno Crispy Pan Pizza in the oven. The broadcast streamed in vertical video format and viewers interacted with Telescope’s real-time hearts meter to show their love for what was happening live on-screen.
Hearts meter: The hearts meter was integrated into the broadcast and updated in real-time. To encourage real-time engagement, DiGiorno offered viewers a chance to win coupons for free pizza when they filled the hearts meter and commented using #sweepstakes during the live broadcast. Additionally, Periscope made a special customization to its hearts functionality, with the pizza emoji appearing every few hearts.
KEY FEATURES
Live stream: Periscope live streaming in vertical video format
Hearts meter: Real-time hearts meter integrated into broadcast with custom emojis
RESULTS
The campaign generated over 9 million views and over 104k hearts, with thousands of viewers commenting on the stream.
PRODUCTS USED FOR THIS CAMPAIGN
