Francis Ford Coppola Winery Video Kiosk
FFCW celebrated Francis' 80th birthday by asking its fans at the Sundance Film Festival to upload a video sharing the biggest risk they had taken. Telescope created a unique experiential on site video activation kiosk to capture the video content.
OVERVIEW
Francis Ford Coppola Winery turned to Telescope and to customize our Uploader product to create a number of interactive video kiosk activation around Park City, Utah during the Sundance Film Festival with the goal of collecting unique video content from attendees that reflected Francis Ford Coppola’s adventurous and risk-taking spirit. Fans unable to attend the festival were invited to visit CoppolaRisk.com to submit short video stories about a risk they had taken for art and for a chance to win a vacation at a Family Coppola Hideaway. Moderated entries were filtered into a gallery, accessible from the site.
Team Telescope also had an on-site presence to manage the experiential component and capture b-roll of the event. Select entries were edited into a final hero video and shared with Francis Ford Coppola on his 80th birthday in April 2019.
HOW IT WORKED
Fans would record and submit videos about their risk taking for art and enter into the sweepstakes via the online Uploader experience. Attendees at the Sundance Film Festival could visit one of three FFCW branded kiosks at the event to submit their video. All content was uploaded to Telescope’s CONNECT Social Moderation platform for viewing, moderation, and approval into the online Uploader gallery.
Telescope provided on-site support for set-up and management of the kiosks at Sundance. Telescope also had a videographer on-site to capture additional content and b-roll for the hero video.
KEY FEATURES
Uploader:
-
FFCW was able to reach their global audience as well as tap into their sponsorship at Sundance
-
Thousands of people from around the world and Park City, Utah shared their stories and
signed up for a chance to win a trip to a FFCW hideaway -
Approved videos were shared in a public facing gallery.
-
Native application of the Uploader on custom branded kiosks allowed for offline data and video capture.
On-site support & production :
-
Team Telescope was there as FFCW brand ambassadors to help set up and direct users on how to upload their videos.
-
A Telescope videographer was there to capture b-roll for the hero video as well as act as a video capture back up when the kiosk line got too long!
-
Telescope kiosks were custom branded for FFCW
RESULTS
-
Thousands of videos submitted worldwide
-
Grew FFCW marketing outreach lists
-
Awarded one lucky winner with a trip to one of FFCW family hideaways
PRODUCTS USED FOR THIS CAMPAIGN
