Vodafone Group: Resolutions Live

GOAL:

Building on Vodafone’s ‘The future is exciting’ positioning, #ResolutionsLive campaign set out to capture the optimism and spirit of the New Year.

 

SOLUTION:

Vodafone asked its customers to share how excited they are about the New Year. Utilizing Telescope’s Uploader solution people from all around Europe were able to submit short videos explaining their resolutions for 2019 using #ResolutionsLive.

In the hours leading up to midnight on the 31s December videos were played live through a special Facebook Live broadcast internationally – covering Egypt, Turkey, Portugal, Greece, Albania, Romania and the Czech Republic.

The campaign also, linked the most popular resolutions with offers such as free data and money off monthly plans.