Godzilla's Fan Powered Takeover
Fans powered, via branded hashtag, Godzilla to roar from the top of the famous Cinerama Dome in Hollywood, CA.
PRODUCTS USED
OVERVIEW
For the release of Godzilla: King of Monsters, Warner Brothers built a massive installation of Godzilla on top of the infamous Cinerama Dome in Hollywood and turned to Telescope to power the interactive element of the experiential campaign through fan's tweets.
On the 19-foot LED screen next to the installation, Telescope powered a Twitter Wall that visualized users’ tweets and the glowing breath of Godzilla. Once enough tweets using #GodzillaMovie came into Telescope’s CONNECT Social Moderation platform, the bar of Godzilla’s fiery breath would fill, and Godzilla would roar for all of Sunset Boulevard to hear.
HOW IT WORKED
The more users tweeted, the quicker the blue, atomic, fiery breath of Godzilla would fill on the Twitter Wall. Telescope built the Twitter Wall to support audio files, so once the bar was full the roar of Godzilla would loudly play for all of Hollywood to hear.
KEY FEATURES
Twitter Wall:
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Custom design visualized tweets as well as Godzilla’s breath
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The more tweets, the quicker Godzilla would roar
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Brought fans from around the world to power a specific location event
RESULTS
The activation created worldwide buzz across press, social and fan networks. ABC and CBS news covered it nationally as well as a number of other local news stations and key media outlets, with fans across the world taking part in trying to get Godzilla to roar.
RECOGNITION
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2019 CLIO AWARDS WINNER
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Entertainment Grand Prize
PRODUCTS USED FOR THIS CAMPAIGN
