We’re delighted to announce that Telescope was named the winner for the Shorty Awards’ “Best in Live Events” category. The award honors “Stand for Rights: A Benefit for the ACLU”, a modern day telethon, streamed on Facebook Live.
The historic benefit featured appearances from A-listers such as Tom Hanks, Tina Fey, Alec Baldwin, Tracy Morgan, Padma Lakshmi, Tituss Burgess, Jane Krakowski, Jon Hamm, Uzo Aduba, Josh Charles, Amy Poehler, Zosia Mamet, Ike Barinholtz and many more. Musical acts included a very special performance by Usher and The Roots, Ryan Adams, Norah Jones and Jack Antonoff.
With more than 2 million members, activists, and supporters, the ACLU is a nationwide organization that fights tirelessly to protect and safeguard everyone’s rights. It was founded to ensure the promise of the Bill of Rights, and to expand its reach to people historically denied its protections.
The main goal of the evening was to grow awareness about the ACLU’s work and raise the necessary funds to support their ongoing work in the courts, in Congress and state legislatures, and in the streets to protect the civil rights and liberties that truly make America great.
Using the power and reach of Facebook, we activated a global audience to come together and drive more awareness around the importance of protecting civil liberties and used live streaming technology to create immediate impact.
This unique live fundraising event has not only provided the organization with a new way to reach fans and supporters, but also open a dialogue around the key issues the ACLU fights every day.
Using Telescope’s Live Streaming technology, Live Studio, the celebrity fuelled ‘Live-a-thon’ was successfully streamed to three different Facebook pages; Stand for Rights, Huffington Post, and Funny or Die, simultaneously.
Utilizing Live Studio’s Scheduling Tool, the ACLU was able to set a ‘reminder’ prior to the stream, so that Facebook users could opt-in to be notified when the stream started. The scheduling tool also enabled audiences to begin donating before the stream – generating over $52,341 before even going live and fueling dynamic social buzz around the event.
Several of Live Studio’s real time interactive graphics and features were incorporated into the streams to drive audience engagement and social reach. In addition, each stream included a unique integration of Facebook’s Donate button, giving viewers the opportunity to donate to the ACLU without ever leaving the Facebook Live broadcast.
The evening raised over $500,000 with $250,000 donated directly through Facebook Live streams. The 4 hour telethon also reached over 2 millions views and generated thousands of comments, shares and likes.
We would like to congratulate and thank everyone involved in this amazing event.
Missed Stand for Rights live? Watch the whole show here and DONATE to the ACLU – we raised over $500,000 on the night, but the fight for freedom doesn't come cheap and the ACLU needs our help!Catch Tina Fey, Tom Hanks, Alec Baldwin…
Posted by Stand for Rights: A Benefit for the ACLU on Saturday, April 1, 2017