This year we partnered with CNN to track social conversations and provide real-time audience interaction around the 2015 White House Correspondents' Dinner #WHCD. Working closely with CNN we curated social activity, polled the viewers and highlighted social trends live on air. Through Connect Live, our social moderation platform, we launched real-time polls and moderated comments, pictures, and videos from social media, and CNN displayed them on air through our broadcast graphics solutions and social APIs. #NerdProm never looked cooler…
Trusted by the Biggest Names
By harnessing the passion of fans, we deliver the most relevant content experiences to any screen. Creating real-time engagement and social activations for audiences across entertainment, sports, news and live events. Our industry leading technology powers award winning, global media campaigns with record-breaking results.
2015 MTV VMAs: "The Millennial Superbowl"
2015 MTV Video Music Awards was the most tweeted about non-superbowl program since October 2011, generating over 21.4 million tweets. Telescope powered all the voting for the show, including the live “Artist to Watch” award. In the end Fetty Wap’s fans came out on top scoring him the most coveted moon man of the night.
Telescope and Facebook help Luke Bryan "Kick the Dust Up!"
In another partnership with Facebook, we powered an industry first campaign for country star, Luke Bryan. As part of a huge social campaign for his latest album release, Kill the Lights, we created a new Facebook tool that he could use to sign digital autographs with custom fan messages using our social autograph application. Fans had just 24 hours to buy a copy of his new album at LukeBryanSigning.com and login and comment on his Facebook page. In return, Bryan personally signed every album cover sold — all 2,954 of them — and posted reply messages to fan’s comments on Facebook. During the campaign, his Facebook page received over 4,700 comments and garnered over 36,000 likes. As always Luke continues to “Kick the Dust Up”!
Who Will Win the Mirror Ball Trophy This Season?
Dancing with the Stars returns for season 21 with an all-star cast of new dancers shaking it on the dance floor vying for the mirror ball trophy. A leader in both Neilsen TV and Social TV ratings, #DWTS has continued to rise in popularity, and Telescope has been powering a new wave of social interactivity for the show. Tune in on Mondays at 8/7c to see all the glitz and glamour on the dance floor.
Tu oportunidad de votar por tus artistas favoritos!
With some of the most passionate fans ever, the competition for the Latin American Music Awards is fierce. Fans can vote for their favorite celebrities online or through Twitter all powered by Telescope. Tune into the Latin AMAs on October 8th at 8/7c on Telemundo to see who will take home the top awards of the night!
The Television Academy
It's official Don and Betty were your favorite Mad Men couple... In another first as part of our partnership with The Television Academy, we worked on a range of applications to drive engagement and curate conversation leading up to the Mad Men finale and Television Academy Farewell to Mad Men event. The Twitter Cards created a viral effect surrounding the event as fans shared their vote for their favorite “Mad Men” couple to their timeline. Using our Top Trending product we visualized which characters were generating the most social conversations. Not surprisingly Don Draper was the most talked about character and trended on Twitter. With every event we do with The Television Academy we continue to see high volumes of social interactivity and user generated content.
Fox News Debate Uploader
Have you ever wanted to ask Presidential candidates your own questions during a live debate? In partnership with Facebook, Telescope made this a reality during the first Republican Presidential Debate. Fox News utilized our uploader product where users submitted text, picture or video questions to the candidates. Using our Connect Live social moderation tool, Fox News reviewed and selected questions which were visualized in real-time on-air. A full montage of Facebook profile pictures of users who submitted questions was displayed during the live debate. This campaign was a huge success, garnering over 40,000 questions and 6 million views of the content submitted.
Team Telescope Shoots…And Scores!
In a world first Facebook partnered with Telescope to launch the inaugural ‘Facebook Football Awards’ - honoring the best in football. We built and powered the entire campaign working closely with Facebook and their partners Mirror Football and BT Sport
Delivered in 6 languages, football fans from all over the world could take part, voting on numerous categories across players, managers, teams and content.
The campaign was a huge success and ignited the passion of football fans globally, with more than one million votes cast worldwide.
Lights, camera, action… Telescope has recently been working on Project Greenlight with Adaptive Studios, HBO and Facebook, creating a truly immersive video experience. We developed some new interactive video solutions and it was a great opportunity to showcase Facebook’s video platform.