Instagram Stories took center stage with Clinton and Trump at the 2016 Presidential Debate! In an industry first, CBSN curated Instagram Stories from political experts and voters across the US into their live coverage using Telescope’s social technology platform, Connect Live. CBSN news anchors and reporters contributed original Instagram stories that will be integrated into pre-debate and post-debate coverage for both the Presidential and Vice Presidential debates. This activation will tell the debate story by engaging the audience into CBSN’s coverage.
Trusted by the Biggest Names
By harnessing the passion of fans, we deliver the most relevant content experiences to any screen. Creating real-time engagement and social activations for audiences across entertainment, sports, news and live events. Our industry leading technology powers award winning, global media campaigns with record-breaking results.
Facebook Live Fans Joined the Movement for Chime for Change
Are you ready to Join the Movement? Telescope partnered with Chime for Change and Gucci to power live streams from the red carpet at the Global Citizen Festival. The event helped to raise funds and awareness for female empowerment. Throughout the live stream, viewers were encouraged to #CHIME in with celebrities like Salma Hayek Pinault, Rihanna, Demi Lovato and join the movement to eliminate gender discrimination in the law.
Nickelodeon's Kids Pick the President
Calling all Kids, it is time to have your voice heard! Nickelodeon launched their Kids Pick the President Campaign a completely interactive hub that allows users to voice their opinion on the election. The campaign is designed to answer kids’ questions, keep them informed about the issues they care about and let their voices be heard. This year marks Nickelodeon’s eighth Kids Pick the President campaign and vote. Since 1988, kids have correctly chosen the next U.S. president for six out of the last seven presidential elections!
Introducing 'Live Studio': A Unique Integration With Facebook Live
With the launch of Live Studio, Telescope has created an end-to-end production management platform designed exclusively for Facebook Live. We’re bringing our technology and expertise from working with the biggest media brands to create a dynamic viewing experience like never before. Our producer console offers a complete solution to manage Facebook Live streams, further engage audiences with a range of real-time interactive and social tools and display live graphics. With Live Studio we help you get closer to your audiences and reach new followers – creating a truly interactive live experience for premium content owners and brands.
First-Ever Facebook Messenger Vote for the 2016 MTV VMAs
We partnered with MTV to launch an industry first with real-time Facebook Messenger voting for the MTV Video Music Awards’ Best New Artist Award. Fans can vote simply by clicking “Message” on the MTV Facebook page and send the keyword “Vote” to MTV, fans will be presented with an auto-reply carousel that displays the artists that are nominated. After fans choose their favorite artist, the vote is automatically submitted and verified. Check it out and send in your vote for your favorite artist!
Show Your Pride with Orange is the New Black!
To promote the new season of Orange is the New Black, we worked with Netflix to create a dynamic Facebook Live event at the Gay Pride parades in New York City and Toronto. The campaign integrated fans into the experience at every step, creating a highly interactive live stream and float utilizing Live Studio. The streams reached over 11 million people, uniting fans from all around the world to celebrate pride!
Telescope and Facebook Help Luke Bryan "Kick the Dust Up!"
In another partnership with Facebook, we powered an industry first campaign for country star, Luke Bryan. As part of a huge social campaign for his latest album release, Kill the Lights, we created a new Facebook tool that he could use to sign digital autographs with custom fan messages using our social autograph application. Fans had just 24 hours to buy a copy of his new album at LukeBryanSigning.com and login and comment on his Facebook page. In return, Bryan personally signed every album cover sold — all 2,954 of them — and posted reply messages to fan’s comments on Facebook. During the campaign, his Facebook page received over 4,700 comments and garnered over 36,000 likes. As always Luke continues to “Kick the Dust Up”!