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Who Will Win the Mirror Ball Trophy This Season?

Who Will Win the Mirror Ball Trophy This Season?

Dancing with the Stars returns for season 20 with an all-star cast of new dancers shaking it on the dance floor. A leader in both Neilsen TV and Social TV ratings, #DWTS has continued to rise in popularity and Telescope has been powering a new wave of social interactivity for the show

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NBA All-Star Facebook Fan Ballot

NBA All-Star Facebook Fan Ballot

This year the NBA All-Star game invaded Brooklyn New York, and the only way the players could get there, was by you, the fans. Once again, Telescope powered the voting for the NBA All-Star game, innovating new ways for fans to vote for their favorite players. As well as Instagram, Twitter and SMS vote methods, this year we launched the world's first Facebook hashtag voting. Fans could cast their vote directly from their Facebook timelines using #NBABallot and the player’s name. It was hugely successful viral campaign and trended worldwide on Facebook. Telescope shoots… and scores!

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The Television Academy

The Television Academy

As part of our social engagement partnership with The Television Academy, we worked with them on another successful event – An Evening with The Women of American Horror Story. The Emmy’s utilized our products, such as our Fan Filter, to curate social conversation around the event and drive engagement before, during and after the live panel. Fans were able to submit their photos, tweets and questions for the panel using the event hashtag #EveningwithAHS, which updated in real-time on the Fan Filter feed.

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Twitter Card Voting

Twitter Card Voting

It’s that time of year again, the Miss Universe Competition heats up and for the first time fans across Twitter can have their say about the contestant’s national costumes. Working closely with Twitter we’ve launched five custom Twitter Cards, one for each of the Top 5 Finalists: Argentina, Canada, Germany, India, and Indonesia where fans can vote for their favorite contestant’s costume.


We initially launched Twitter Card voting in 2014 for The American Music Awards. This was an industry first, with the AMAs being the only award show to use Twitter Cards as a validated voting method.

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Nike's #WelcomeBackSager Facebook Poll

Nike's #WelcomeBackSager Facebook Poll

Nike wanted to welcome back Craig Sager to the sideline in typical Sager fashion, and mark the event in style. Recognizing his colorful contribution to the game, Nike wanted a campaign that enabled fans to share their excitement on Craig's return. We created a Facebook poll where fans could vote on four different sneakers that Sager would wear for the game. The campaign drove positive engagement for Nike and both athletes and fans took part, creating a viral effect across social media.

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#ArmsWideOpen

#ArmsWideOpen

The #armswideopen campaign wanted to capture the global nature and passion of fans around the 2014 World Cup. The aim was to unite fans in a single action, enabling people everywhere to take part across Twitter and see their impact displayed live in Brazil during a historic moment. Using CONNECT LIVE, our industry leading real-time participation platform, fans cast their vote for who they wanted to win the World Cup and ultimately the country colors that would illuminate one of Brazil’s most iconic landmarks, Rio’s Christ The Redeemer statue. All votes needed to be verified in real-time to power the live illumination. As fans tweeted, the Statue colors changed in real-time reflecting the results of the live vote. The campaign was a finalist in three categories at the 2015 Shorty Awards, Best Data Visualization, Best Real-Time Response, and Best Twitter Campaign.

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Project Greenlight

Project Greenlight

Lights, camera, action… Telescope has recently been working on Project Greenlight with Adaptive Studios, HBO and Facebook, creating a truly immersive video experience. We developed some new interactive video solutions and it was a great opportunity to showcase Facebook’s video platform.

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American Idol Real Time Visualization

American Idol Real Time Visualization

We've been leading the way with industry innovations for over 12 years with American Idol. This year for Season 13, we hit the milestone of our 6 billionth vote for American Idol across the series, thanks in part to this unique activation. In a social TV first, in partnership with Facebook, we utilized voters' Facebook information to show real-time voting results and to give voters their moment of TV fame as their Facebook Profile Pictures were broadcast live on-air in show. Using technology in this way enabled us to reward fans and drive engagement around the show.

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