This year we partnered with CNN to track social conversations and provide real-time audience interaction around the 2015 White House Correspondents' Dinner #WHCD. Working closely with CNN we curated social activity, polled the viewers and highlighted social trends live on air. Through Connect Live, our social moderation platform, we launched real-time polls and moderated comments, pictures, and videos from social media, and CNN displayed them on air through our broadcast graphics solutions and social APIs. #NerdProm never looked cooler…
Trusted by the Biggest Names
Creating social experiences for fans across entertainment, sports and live events, we lead the way in real-time audience and consumer engagement. Our industry leading technology platform powers multi-platform digital campaigns for TV, record breaking voting applications, and award winning social solutions for global clients.
Rumer Willis is Crowned Season 20's Mirror Ball Champ!
Dancing with the Stars wrapped up another exciting season on the dance floor, crowning Rumer WIllis as Season 20's champion. A leader in both Neilsen TV and Social TV ratings, #DWTS has continued to rise in popularity, and Telescope has been powering a new wave of social interactivity for the show. We can't wait to see who will shake it on the dance floor next season!
NBA All-Star Facebook Fan Ballot
This year the NBA All-Star game invaded Brooklyn New York, and the only way the players could get there, was by you, the fans. Once again, Telescope powered the voting for the NBA All-Star game, innovating new ways for fans to vote for their favorite players. As well as Instagram, Twitter and SMS vote methods, this year we launched the world's first Facebook hashtag voting. Fans could cast their votes directly from their Facebook timelines using #NBABallot and the player’s name. The All-Star Facebook Fan Ballot was a hugely successful and viral campaign and trended worldwide on Facebook. Telescope shoots… and scores!
The Television Academy
As part of our social engagement partnership with The Television Academy, we worked together on another successful event – An Evening with The Women of American Horror Story. The Emmy’s utilized our products, such as our Fan Filter, to curate social conversation around the event and drive engagement before, during and after the live panel. Fans were able to submit their photos, tweets and questions for the panel using the event hashtag #EveningwithAHS, which updated in real-time on the Fan Filter feed.
Twitter Card Voting
It’s that time of year again! The Miss Universe Competition heats up, and for the first time, fans across Twitter can have their say about the contestant’s national costumes. Working closely with Twitter we’ve launched five custom Twitter Cards, one for each of the top five finalists: Argentina, Canada, Germany, India, and Indonesia. With these Twitter Cards, fans could vote for their favorite contestant’s costume. We initially launched Twitter Card voting in 2014 for The American Music Awards. This was an industry first, with the AMAs being the only award show to use Twitter Cards as a validated voting method.
Nike's #WelcomeBackSager Facebook Poll
Nike wanted to welcome back Craig Sager to the sideline in typical Sager fashion, and mark the event in style. Recognizing his colorful contribution to the game, Nike wanted a campaign that enabled fans to share their excitement on Craig's return. We created a Facebook poll where fans could vote on four different sneakers that Sager would wear for the game. The campaign drove positive engagement for Nike and both athletes and fans took part, creating a viral effect across social media.
The #armswideopen campaign wanted to capture the global nature and passion of fans around the 2014 World Cup. The aim was to unite fans in a single action, enabling people everywhere to take part across Twitter and see their impact displayed live in Brazil during a historic moment. Using CONNECT LIVE, our industry leading real-time participation platform, fans cast their vote for who they wanted to win the World Cup and ultimately the country colors that would illuminate one of Brazil’s most iconic landmarks, Rio’s Christ The Redeemer statue. All votes needed to be verified in real-time to power the live illumination. As fans tweeted, the statue colors changed in real-time reflecting the results of the live vote. The campaign was a finalist in three categories at the 2015 Shorty Awards, Best Data Visualization, Best Real-Time Response, and Best Twitter Campaign.
Lights, camera, action… Telescope has recently been working on Project Greenlight with Adaptive Studios, HBO and Facebook, creating a truly immersive video experience. We developed some new interactive video solutions and it was a great opportunity to showcase Facebook’s video platform.
American Idol Fan Save
We've been leading the way with industry innovations for over 12 years with American Idol. This year for Season 14, we launched a groundbreaking new activation called “The Idol Fan Save”. The fate of the bottom two contestants was sealed by fan tweets. By voting on Twitter, America had just 5 minutes to save one contestant. All tweets were verified and captured in real-time through our Connect Live platform. We also hit the milestone of our 6 billionth vote for American Idol across the series, thanks in part to this unique activation. Using technology in this way gave fans even more power in crowning the next American Idol and drove engagement around the show.