This year we partnered with CNN to track social conversations and provide real-time audience interaction around the 2015 White House Correspondents' Dinner #WHCD. Working closely with CNN we curated social activity, polled the viewers and highlighted social trends live on air. Through Connect Live, our social moderation platform, we launched real-time polls and moderated comments, pictures, and videos from social media, and CNN displayed them on air through our broadcast graphics solutions and social APIs. #NerdProm never looked cooler…
Trusted by the Biggest Names
Creating social experiences for fans across entertainment, sports and live events, we lead the way in real-time audience and consumer engagement. Our industry leading technology platform powers multi-platform digital campaigns for TV, record breaking voting applications, and award winning social solutions for global clients.
India #100 Women of Facebook
Our work with Facebook continues, as we launched a new global campaign; India #100 Women Facebook. India’s Ministry of Women and Children is looking for the top 100 most influential women that have made a difference in their community. Facebook users can nominate a candidate and vote for the top 100 who will make the list. Do you know an influential woman in India? Be sure to nominate her today!
Telescope and Facebook help Luke Bryan "Kick the Dust Up!"
In another partnership with Facebook, we powered an industry first campaign for country star, Luke Bryan. As part of a huge social campaign for his latest album release, Kill the Lights, we created a new Facebook tool that he could use to sign digital autographs with custom fan messages using our social autograph application. Fans had just 24 hours to buy a copy of his new album at LukeBryanSigning.com and login and comment on his Facebook page. In return, Bryan personally signed every album cover sold — all 2,954 of them — and posted reply messages to fan’s comments on Facebook. During the campaign, his Facebook page received over 4,700 comments and garnered over 36,000 likes. As always Luke continues to “Kick the Dust Up”!
Univision's Premios Juventud Real Time Vote!
Tweets poured in during Univision’s Premios Juventud live broadcast with fans voting for their favorite performance and red carpet look. Fifth Harmony’s Harmonizers and Becky G’s Beasters got multiple hashtags trending throughout the show, battling for their favorite artist to win. We powered the real-time vote using our new Hotspot product which collects hashtag data from Facebook and Twitter. In the end Harmonizers came out on top, with Fifth Harmony taking the award for Best Red Carpet Look!
The Television Academy
It's official Don and Betty were your favorite Mad Men couple... In another first as part of our partnership with The Television Academy, we worked on a range of applications to drive engagement and curate conversation leading up to the Mad Men finale and Television Academy Farewell to Mad Men event. The Twitter Cards created a viral effect surrounding the event as fans shared their vote for their favorite “Mad Men” couple to their timeline. Using our Top Trending product we visualized which characters were generating the most social conversations. Not surprisingly Don Draper was the most talked about character and trended on Twitter. With every event we do with The Television Academy we continue to see high volumes of social interactivity and user generated content.
Fox News Debate Uploader
Have you ever wanted to ask Presidential candidates your own questions during a live debate? In partnership with Facebook, Telescope made this a reality during the first Republican Presidential Debate. Fox News utilized our uploader product where users submitted text, picture or video questions to the candidates. Using our Connect Live social moderation tool, Fox News reviewed and selected questions which were visualized in real-time on-air. A full montage of Facebook profile pictures of users who submitted questions was displayed during the live debate. This campaign was a huge success, garnering over 40,000 questions and 6 million views of the content submitted.
Team Telescope Shoots…And Scores!
In a world first Facebook partnered with Telescope to launch the inaugural ‘Facebook Football Awards’ - honoring the best in football. We built and powered the entire campaign working closely with Facebook and their partners Mirror Football and BT Sport
Delivered in 6 languages, football fans from all over the world could take part, voting on numerous categories across players, managers, teams and content.
The campaign was a huge success and ignited the passion of football fans globally, with more than one million votes cast worldwide.
Aqua Teen Hunger Force BNGO!
Telescope is powering an exciting digital campaign for the final season of “Aqua Teen Hunger Force”, where fans play a weekly game of BNGO for the chance to win various prizes. Every Monday during the show, a list of BNGO numbers is announced, then fans must login to the Adult Swim website to check their BNGO card to see if they won. Our campaign not only drives viewership for the show, but also increases fan engagement across their website. Tune in every Monday and play along to show Meatwad and Master Shake how much they’ll be missed!
Lights, camera, action… Telescope has recently been working on Project Greenlight with Adaptive Studios, HBO and Facebook, creating a truly immersive video experience. We developed some new interactive video solutions and it was a great opportunity to showcase Facebook’s video platform.