American Music Awards Voting

GOAL:

The American Music Awards needed a multi-platform category vote application that included brand sponsorship for their annual awards show.

SOLUTION:

Telescope helped to launch a multi-category and multi-platform voting experience, giving fans a voice and driving tune-in to the show. Fans voted online or on Twitter by including the hashtag, nominee keyword, and a category keyword. Telescope also built a microsite category page branded by sponsors for the American Music Awards New Artist category. Sponsored by T-Mobile sponsorship was incorporated into the standard vote category product. To increase voting and promote awareness, fans could share their votes across social media, driving wider social amplification.

Award Show Voting Company

American Music Awards Voting