American Music Awards Voting


The American Music Awards needed a multi-platform category vote application that included brand sponsorship for their annual awards show.


Telescope helped to launch a multi-category and multi-platform voting experience, giving fans a voice and driving tune-in to the show. Fans voted online or on Twitter by including the hashtag, nominee keyword, and a category keyword. Telescope also built a microsite category page branded by sponsors for the American Music Awards New Artist category. Sponsored by T-Mobile sponsorship was incorporated into the standard vote category product. To increase voting and promote awareness, fans could share their votes across social media, driving wider social amplification.