Nickelodeon’s Kids Pick The President

GOAL:

Nickelodeon wanted to launch a campaign surrounding the Presidential election that answered kids’ questions, kept them informed about the issues and let their voices be heard.

SOLUTION:

By utilizing a number of Telescope’s products on our social engagement platform including Chatter Map, Custom Word Cloud, Uploader, Meme Generator and more, the Kids Pick The President custom interface was a completely interactive and educational experience. The experience informed kids on who the candidates were and their stances on hot issues, enabling the future electorate to raise their voices and to participate in the political process.

RESULTS:

The campaign was a huge success, with almost 1 million kids casting their vote online. The social hub also generated a lot of buzz in the press, including The Washington Post, Time, Entertainment Weekly, ABC News and many more.