Zalando: Bread&Butter LIVE

GOAL:

Zalando turned to Telescope to stream their annual fashion event, Bread&Butter, to Facebook Live

Zalando Facebook live

SOLUTION:

  • Multiple day stream used multiple feeds to stream fashion shows, panels with fashion icons, panels, unboxing new products, and more.
  • Custom graphics provided branding & directed viewers’ attention
  • Comments-to-air encouraged viewer engagement

REAL TIME RESULTS:

  • 279.1k views
  • 1.6k reactions
  • 213 shares
  • 192 comments