Announcing Partnership Between Telescope and Share Rocket
Companies announce first end-to-end solution that allows broadcasters to scale social audiences and capitalize on the value of their Facebook Live inventory
(April 24, 2017) Los Angeles/Dallas - Today Telescope, the award-winning social technology company that makes video more engaging, announced a new partnership with Share Rocket, a leading social media ratings company. The new partnership addresses a gap in the market for local media wishing to scale their output on Facebook Live, enabling them to publish, measure and monetize impressions and engagement.
The combined offering creates a valuable new premium content category for the local media market at a time when publishers and broadcasters are increasingly seeking ways to monetize their social audiences. Facebook Live content provides advertisers amplified reach, increased brand receptivity, and direct access to the highly engaged audiences of trusted local publishers and broadcasters.
Telescope’s Live Studio platform is already the industry standard for premium publishers to Facebook Live. It enables full end-to-end creation, management, production and distribution of quality live and VOD video, combined with graphical overlays, real-time interactivity and re-targeting of viewers post broadcast. Clients include NBCU, Fox, CBS News, Viacom, CNN, Turner and Netflix.
The Share Rocket MONETIZE platform includes a new transactional social currency and an enterprise class sales and inventory management platform. The combined solution represents an entirely new way for publishers and broadcasters to value their social audiences and content by using an engagement-based currency to value the content audiences find most interesting and shareable.
Jason George, CEO of Telescope, commented:
“Telescope’s Live Studio platform enables the most iconic brands and highest-profile content publishers to generate record-breaking reach and engagement by including real-time advanced graphics and audience interactivity in their live streams. The partnership with Share Rocket will complement our analytics suite to include Share Rocket’s measurement and monetization solutions. The combined offering will enable local stations and other publishers to create a premium livestreaming inventory category that maximizes engagement, measures results, and provides publishers and sponsors actionable information to help monetize their investments in live-streaming content.”
“By combining a platform to value, sell and manage Facebook Live inventory with Telescope’s best-in-class production and publishing tools, we are offering publishers and broadcasters the industry’s first turnkey solution to monetize Facebook LIVE inventory in a meaningful way,” said Chris Kraft, Share Rocket CEO.
The companies announced their partnership at NAB Show and are taking initial meetings at the Telescope stand, SL9930.
Telescope works at the intersection between content and audiences. Broadcast, cable, digital, mobile, social – the challenge is always the same: you don’t just want to reach viewers, you want to engage them. You want fans to participate and incorporate their voice into your video content. And of course you want to track it all and create valuable insights to enhance your content.
Their industry leading technology does just that - delivering record-breaking solutions for the world’s biggest media brands to create, publish, and monetize content. At the forefront of real-time participation they ensure content owners connect to fans in innovative ways through the delivery of relevant interactive content and engaging social experiences. Telescope helps clients stay relevant and reach a modern consumer base quickly abandoning traditional methods of video consumption.
Based in Los Angeles, with offices in New York, Barcelona and London, we are entrusted by the world’s largest media brands and social platforms – including Facebook, NBC, FOX, NASA, CNN, Twitter, Univision, NBA, NASCAR, Sony, Amazon, Discovery, CBS, Netflix, Coca-Cola, Target and many more. Additional information is available at https://telescope.tv/
For in person interviews @ NAB, please contact:
310 425 9975
About Share Rocket
Share Rocket is a social media ratings and audience insights company providing broadcasters and digital publishers an easy way to measure, manage and monetize their social media equity. Share Rocket is the emerging standard social media ratings and currency for the broadcast industry. Additional information is available at http://www.sharerocket.com and Twitter and Facebook.
T: +1 617 624 3415