The BRIT awards are an annual celebration to honor British musicians, where the majority of category winners are selected by the Voting Academy, a group of music industry insiders. For this year's awards show, however, the BRITs turned to Team Telescope to power the social voting process which allowed the British public to have the final say on the winners in the “British Artist Video of the Year” category by voting on Twitter.
Twitter vote: Fans voted for their favorite British artists by logging into their Twitter account and Tweeting the designated hashtag for their favorite nominees. Hashtags were promoted on BRIT Awards social media accounts as well as the BRIT Awards website.
Results were announced during the live broadcast of the BRIT Awards ceremony.
Twitter vote: Hashtag voting drove social engagement and fan interest surrounding the awards.
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