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CNN Heroes Vote

Online & Facebook Messenger vote for annual awards ceremony

CNN Heroes online voting page with nominees

OVERVIEW

For the past three years for CNN’s Hero of the Year, an annual awards ceremony that honors ordinary people who do extraordinary work for their community, Telescope built an easily accessible voting system that allowed participants to engage on multiple platforms. The campaign was released in two phases, with the second phase featuring Young Wonder of the Year.

Woman on grassy field with soccer players in background
Smiling older man with horse
Woman sitting with body of water in background

HOW IT WORKED

Participants were able to vote for their favorite everyday heroes via Telescope's Standard Vote product iframed in the CNN website and via Facebook Messenger by messaging 'vote' to CNN Heroes. The Facebook Messenger experience kept users within the Facebook platform and presented users with a carousel of contestants to vote for. Votes were limited to 30 votes per day and could be distributed across multiple recipients.

CNN Hereos online voting page with nominees and inset mobile view of vote for a nominee

KEY FEATURES

Online:

  • Email login limited to 30 votes per day

  • Standard vote allowed for a turnkey solution iframed into CNN.com

  • Users were able to see info and a video about each contestant before they chose who to vote for

Facebook Messenger:

  • Kept the user within the Facebook platform

  • Easy and simple to use vote on the social media medium that has an average of over 2 billion active users daily

RESULTS

  • Through Messenger, fans were also able to find out more about their Heroes and connect directly with the CNN News Team.

  • The vote resulted in a ton of attention and engagement to the CNN Heroes page. The Facebook post announcing the winner went viral with over 73,400 shares and 3.3 million video views.

RECOGNITION

 Shorty Awards Finalist Logo
  • 2017 SHORTY AWARDS FINALIST
  • Best in News & Media - CNN Heroes: Real-Time Messenger Vote and Multi-Platform Campaign

CNN Heroes FB messenger vote screen in desktop and mobile views

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