#CollegeSlam Dunk 5th Judge Twitter Vote
As six college basketball players competed for the title of "best slam dunker", their fate landed on the judge's scores as well as fans at home who watched along and voted.
PRODUCTS USED
OVERVIEW
The annual College Slam Dunk and 3-Point championships features 6 skilled college basketball players to compete for the title of best dunker. The event is broadcasted and for multiple years Intersport has turned to Telescope to engage at-home fans by powering a social rating vote based on real-time reactions to the players’ dunks during the live broadcast on ESPN.
HOW IT WORKED
By tweeting hashtag #CollegeSlam, the player’s name and a score between 1-10, fans were included into the live voting experience. All tweets were aggregated in Telescope’s custom dashboard and tallied instantaneously to display the player’s average score for each round.
KEY FEATURES
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On-air CTA to vote via Twitter on ESPN broadcast drove traffic to College Slam's Twitter and increased promotion around the event with hashtag #CollegeSlam
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Enhanced engagement by enabling fans to become the 5th judge and rate player's dunks alongside judges
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Custom dashboard seamlessly pulled fans votes in real-time and enabled average scoring per player each round within seconds of each dunk
PRODUCTS USED FOR THIS CAMPAIGN
