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Eurosport Mobile Live Stream

Facebook Live mobile streaming with Hashtag Polling

FB livestream of guy wearing jersey and graphics with audience poll results

OVERVIEW

Eurosport used Telescope’s Live Studio platform to run a highly engaging Facebook Live campaign, using a mobile phone to live stream the reveal of the Ligue 1 (France’s professional soccer league) team jerseys.  They also ran their own mini-tournament during the live stream, using hashtag polling which enabled fans to vote on the best looking team jersey.

Soccer jerseys
Eurosport logo
FB live stream of guy wearing jersey and on-screen graphics

HOW IT WORKED

Camera Application: Telescope’s original Camera Application for Facebook Live powered a professional-level live stream from a mobile phone using our Live Studio platform.

Live Studio : The live studio platform increased viewer engagement with its integrated hashtag voting tool, which enabled Eurosport to display graphics during the live stream to promote the hashtags and display real-time poll results, thus encouraging viewer participation.

FB live stream of guys modeling soccer jerseys and on-screen graphics with poll answers and comments

KEY FEATURES

Camera Application: Live streaming using a mobile device

Live Studio: Facebook Live streaming with graphics to enhance viewer experience