Rihanna turned to Telescope to manage the release of her Fenty Beauty line on Facebook Live.

• Countdown built momentum before the live stream.
• Reaction & Hashtag Polls provided calls-to-action for viewer engagement.
• Interstitials provided information on stream’s action

PRODUCTION:

We delivered a full multi-camera production for the unveil of Fenty Beauty collection in Brooklyn, New York.

RESULTS:

• 1.5m views
• 93k reactions
• 49.6k shares
• 26.9k comments