Fenty Beauty: Facebook Live Launch with Rihanna

GOAL:

Rihanna turned to Telescope to manage the release of her Fenty Beauty line on Facebook Live.

SOLUTION:
  • Countdown built momentum before the live stream.
  • Reaction & Hashtag Polls provided calls-to-action for viewer engagement.
  • Interstitials provided information on stream’s action

PRODUCTION:

We delivered a full multi-camera production for the unveil of Fenty Beauty collection in Brooklyn, New York.

fenty beauty live stream

RESULTS:

  • 1.5m views
  • 93k reactions
  • 49.6k shares
  • 26.9k comments