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Fenty Beauty Facebook Live Launch with Rihanna

Kendo Brands turned to Telescope to manage the official release of Rihanna's Fenty Beauty line on Facebook. The live stream included coverage of the red carpet and product launch, with live beauty demos.

Closeup of Rihanna's face and Fenty lipsticks

OVERVIEW

Rihanna turned to Telescope to manage the release of her Fenty Beauty line on Facebook Live. We delivered a full multi-camera production for the unveiling of Fenty Beauty collection in Brooklyn, New York.

Rihanna in yellow dress on red carpet
FB live stream of makeup application
Rihanna applying makeup on model

HOW IT WORKED

  • Countdown built momentum before the live stream

  • Reaction & Hashtag Polls provided calls-to-action for viewer engagement

  • Interstitials provided information on stream’s action

FB live stream countdown clock screen and model

KEY FEATURES

  • Countdown and live engagement

  • Reaction & Hashtag Polls provided calls-to-action for viewer engagement

  • Product reveals & insights

  • Real-time graphics