Fuze “Call from Mr. T”


Fuze wanted to introduce people to its line of bold, flavor-charged iced teas in a fun and unique way.


Working closely with the Fuze team, Telescope powered a 360° fan experience that allowed fans to send a friend a “bold” phone call from Mr. T, utilizing digital, social, SMS and toll-free technology. Users answered a series of questions on the digital site that best describes their friend, and Telescope generated a customized toll-free message based on the answers provided. In the call, Mr. T, expressed what he most admires about the person in a fun and light-hearted manner.


Fuze’s Facebook post for the campaign was the most-shared post in the brand’s history, garnering over 1,000 total shares.