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"Get A Call From Mr. T" for FUZE

As part of Fuze’s partnership with Mr. T, Telescope launched the “Get A Call From Mr. T” application. Fans could customize a phone call from Mr. T for their friend based on 3 questions. They would then enter their phone number and receive a preview phone call from Mr. T as well as text message to forward to their friend.

Mr. Tea with butterfly wings holding Fuze tea cup and phone

OVERVIEW

Fuze “Get A Call From Mr. T” launched as part of Fuze’s partnership with Mr. T. Fans could customize a phone call from Mr. T for their friend based on 3 questions. They would then enter their phone number and receive a preview phone call from Mr. T as well as a text message to forward to their friend. Their friend could then retrieve the phone call from Telescope's site as well as customize another message.

Mr. T with butterfly wings holding Fuze tea
Online landing page with Mr. T holding phone and Fuze tea
Mr. T with Fuze tea and butterly wings

HOW IT WORKED

Fans would visit the custom built website to send a phone call from Mr. T to their friends and family. Users would answer 3 questions about what nickname they would call their friend, what they admired about their friend, and how they described their friend. Users then would provide their phone number and receive a preview phone call from Mr. T as well as a text message to forward to their friend. This ensured that all users were complying to receive the calls and texts and interacting with the brands. Their friend then would receive the phone call from Mr. T and have their day brightened!

Online page to personalize a call from Mr. T

KEY FEATURES

This campaign was a cross platform campaign that tapped into digital , toll-free , and SMS engagement methods coupled with an experiential activation to drive brand awareness and social sharing.

RESULTS

Fans got to surprise their friends with a special call from Mr. T and he would promote Fuze Iced Tea driving sales and brand interaction.

Online confirmation page for Mr. T call and FB post