Each Thursday night IFC ran a play-along application during their evening movie. They would switch off between Bingo, Trivia and Crossword.
IFC turned to Telescope to create an engaging second screen experience for their movie night. IFC’s Game Night occurred weekly, enabling viewers to be entertained through a play-along game while watching the broadcasted movie. The rotation of games included Trivia, Crossword Puzzles , and Bingo .
Telescope created a range of games to drive interactivity with a combination of skills-based contests and instant-win prize draw mechanics. This enabled IFC to create an experience that not only kept their viewers engaged, but was also manageable from a compliance perspective and ensured a seamless prize delivery system.
Skill-based contests - Crossword and Trivia - were utilized to encourage viewers to test their wits
A custom Bingo game was created with an instant win feature
Players could sign in with email or social login
Incorporated sponsor messaging
Secure and verified solution
Drove tune- in & fan engagement
Real-time activations
Data collection
PRODUCTS USED FOR THIS CAMPAIGN