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Red Bull Dance Your Style Live Stream

Facebook live streaming with hashtag voting

Red Bull Dance Your Style Logo centered between two dancers that are neon blue and neon pink

OVERVIEW

Red Bull France utilized Telescope’s Live Studio Platform to stream the semi-finals and finals of “Dance Your Style”, a multi-disciplinary street dancing contest.  Fans watched on Facebook Live and participated in real time, using a hashtag vote to choose their favorites.

Live Stream countdown and Red Bull Logo over image of man dancing
 Two men dance batteling in front of audience where one man is doing a one arm handstand
Event MC making announcment to audience surrounding open dancefloor with two large banners in background

HOW IT WORKED

Live Studio:   Using Telescope’s live streaming platform, the 2.5 hour-long event  was broadcast live to the Red Bull-owned “I Love This Dance” Facebook page.  The stream was tagged and shared to Red Bull Global for wider visibility.   Interstitial graphics counted down to the event and the stream also integrated Telescope’s VS HASHTAG template, which allowed viewers to vote on their favorite dancers.

VS HASHTAG: Facebook Live viewers voted on their favorites by commenting with #Red or #Blue during each round, and results were displayed on screen. The Facebook Live vote results were then combined with the votes of the public at the venue to determine a winner.

Facebook live stream with leaderboard graphics overlay displaying performers audience scores

KEY FEATURES

Live Studio:

  • Live streaming to Facebook with interstitial graphics.

  • Using VS hashtag polling functionality, viewers voted using designated hashtags in comments with on-screen results.

  • 96% of viewers were not following the Facebook page

RESULTS

236k

VIEWS

817

REACTIONS

2.1k

COMMENTS

Red Bull Dance Your Style Logo with group photo of performers posing