I Love This Dance & Red Bull: Dance Your Style Final

GOAL:

Red Bull utilized Telescope’s Live Studio product to stream an interactive competition for the Dance Your Style Finals. Fans watched on Facebook Live and participated in real time, using a hashtag vote to choose their favorites.

SOLUTION:

Key Features

  • Interstitial countdown built momentum for stream.
  • Hashtag vote encouraged user participation and increased comment number.
  • 98% of viewers were non-followers of the page.

REAL-TIME RESULTS:

  • 236k views
  • 817 reactions
  • 196 shares
  • 2.1k comments