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Luke Bryan Digital Autograph

The autograph app allowed Luke Bryan to digitally sign and personalize autographs for fans who purchased his new album “Kill the Lights” from his website in the first 24 hours.

PRODUCTS USED

Luke Bryan holding tablet and signing it with stylus - Luke Bryan FB post and comments

OVERVIEW

Luke Bryan posted to his Facebook page telling fans that they would get a digital autograph if they bought the album from his page in the first 24 hours. At the end of the payment flow, fans could accept a FB application and post a comment to Luke’s FB page back to Luke's post. Telescope brought the comments into moderation from Facebook and Luke saw the comments in the autograph application . Luke could then sign the album on his tablet and send the autographed copy back to the user via a post back to their FB comment.

FB comments about autograph
Luke Bryan holding tablet and stylus
Luke Bryan album with autograph

HOW IT WORKED

In partnership with Universal Music Group Nashville and Southern Made, Telescope powered an industry-first campaign for Luke Bryan on Facebook. To reward fans who bought his new album, Luke utilized Telescope’s Digital Autograph solution to send a personalized signed digital cover. Fans had just 24 hours to buy a copy of his new album at LukeBryanSigning.com and login and comment on his Facebook page. In return, Luke personally signed every album cover sold.

Webpage of Luke Bryan with CTA to get digital autograph - Luke Bryan album with personalized autograph

KEY FEATURES

Luke Bryan and Universal Music Group Nashville wanted to create a unique digital marketing campaign enabling Luke to connect to his fans in a personal way and ultimately drive more awareness and sales around his newly released album, Kill the Lights.

RESULTS

This innovative digital experience increased album sales, drove social media buzz and expanded Luke’s fan base. The campaign was promoted with one single post on Luke’s Facebook page, but it generated substantial fan engagement, ultimately going viral.

  • Over the 24-hour promotion period, Luke Bryan sold approximately 3,000 albums, which he personally signed for every fan.

  • Luke’s Facebook post received 4,700+ comments and garnered 36,000+ new likes.

  • In one day, Luke’s Facebook page increased by 150,000+ fans.

Outside of his marketing initiatives, the campaign gave fans a truly memorable connection with a celebrity and used the power of Facebook to drive a global yet personal experience.

RECOGNITION

Shorty Awards Logo
  • 2016 SHORTY AWARDS BRONZE HONOR
  • Best in Entertainment

FB comments about Luke Bryan digital autograph

PRODUCTS USED FOR THIS CAMPAIGN