Worldwide, high capacity online and Twitter vote for the global Miss Universe competition.
To ensure a secure, validated vote for their big data campaign, IMG turned to Team Telescope to power the voting for Miss Universe. Utilizing our standard products, IMG was able to offer the industry leading, secure voting platform for its worldwide audience. Fans across the world were able to login to the online app to vote as well as go to Twitter to vote for their favorites.
The mass scale Miss Universe vote was available to users leading up to the live show via MissUniverse.com and users could also vote prior to the show via the hashtag on Twitter, #MissUniverse, with the contestant’s country, i.e. #USA. In addition to the vote prior to the live broadcast, fans could vote during the live show as an additional judge in the competition. Fans got to vote in four rounds including Swimsuit, Evening Gown, Final Question, and Final Look.
Ran on Telescope’s tried and tested standard vote product and iframed into MissUniverse.com
Drove promotion leading up to the show and gave fans a voice prior to the live
Configurable for on the night, mass scale, live voting in multiple rounds with different amounts of contestants
Drove social conversation leading up to and during the live broadcast
Gave users the opportunity to vote and encourage the hashtag #MissUniverse to trend
116,392,748 total votes cast for the life of the campaign
6,547,130 unique voters over the life of the campaign
Online site visited by 230 different countries & territories
Peaked at over 16,000 transactions per second on the night of the show
Peak online visitors at the 6 PM PT hour with 1,963,242 sessions
Over 28,200,000 tweets from 1,200,000 users
Main demographic was females aged 18-34 which is one of the key demos for the brand