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Miss Universe Vote

Worldwide, high capacity online and Twitter vote for the global Miss Universe competition.

Miss Universe website with voting CTA, countdown to voting closed, and two contestants

OVERVIEW

To ensure a secure, validated vote for their big data campaign, IMG turned to Team Telescope to power the voting for Miss Universe. Utilizing our standard products, IMG was able to offer the industry leading, secure voting platform for its worldwide audience. Fans across the world were able to login to the online app to vote as well as go to Twitter to vote for their favorites.

Image of Miss South Africa after she won Miss Universe
Image of singer Fergie in front of 8 Miss Universe contestants
Image of three Miss Universe contestants on stage

HOW IT WORKED

The mass scale Miss Universe vote was available to users leading up to the live show via MissUniverse.com and users could also vote prior to the show via the hashtag on Twitter, #MissUniverse, with the contestant’s country, i.e. #USA. In addition to the vote prior to the live broadcast, fans could vote during the live show as an additional judge in the competition. Fans got to vote in four rounds including Swimsuit, Evening Gown, Final Question, and Final Look.  

Screenshot of online vote with two additional screenshots of the contestant vote modal and thanks for voting modal

KEY FEATURES

Online Vote:

  • Ran on Telescope’s tried and tested standard vote product and iframed into MissUniverse.com

  • Drove promotion leading up to the show and gave fans a voice prior to the live
    broadcast

  • Configurable for on the night, mass scale, live voting in multiple rounds with different amounts of contestants

Hashtag Voting:

  • Drove social conversation leading up to and during the live broadcast

  • Gave users the opportunity to vote and encourage the hashtag #MissUniverse to trend

RESULTS

  • 116,392,748 total votes cast for the life of the campaign

  • 6,547,130 unique voters over the life of the campaign

  • Online site visited by 230 different countries & territories

  • Peaked at over 16,000 transactions per second on the night of the show

  • Peak online visitors at the 6 PM PT hour with 1,963,242 sessions

  • Over 28,200,000 tweets from 1,200,000 users

  • Main demographic was females aged 18-34 which is one of the key demos for the brand

Countdown to vote

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