MTV VMAs Snapchat Voting
MTV teamed up with Telescope to provide a modern and interactive way to vote on Snapchat.
PRODUCTS USED
OVERVIEW
MTV teamed up with Telescope to provide a modern and interactive way on the popular Snapchat social platform for fans to participate in the voting process and enhance the overall engagement and excitement for the event. Users were able to cast their vote for the Best New Artist up until the live show.
HOW IT WORKED
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Telescope utilized their API integration to validate and aggregate all Snapchat votes.
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Users accessed the MTV Voting Lens within the Snapchat app by searching for MTV, clicking a CTA button that linked to the voting site or by scanning a promoted QR code.
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To vote, users used an AR filter and were prompted to hold up a certain number of fingers (1, 2, or 3 depending on the artist) that they wished to vote for. Alternatively, they could tap on the corresponding artist's photo within the MTV logo.
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Once the vote was submitted, users were greeted with a unique filter that showed their submission.
KEY FEATURES
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Voting was launched, promoted, used and deactivated within a 10-hour window
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Real-time voting during the live show
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Custom data integration to validate and verify the votes
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Night-of support provided by Telescope team
RESULTS
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The first ever AR voting lens for an award show
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+104% live Best New Artist votes year over year compared to the previous hashtag battle
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+365% VMA engagements on Snapchat year over year
PRODUCTS USED FOR THIS CAMPAIGN
