The Sprint Experience: On-Site Engagement

GOAL:

As the leader in interactive experience, Telescope created a sponsored campaign that allowed NASCAR fans to engage socially and share their experience. 

SOLUTION:

Key Features:

  • By logging in with an email address, players could access native apps built into tablets at hubs around race track.
  • Various opportunities for Sprint opt-in & rewards for Sprint subscribers, data capture for Sprint. 
  • Applications included: 
    • Fast Five: Predictor app for weekly race, sweeps entries based on accuracy. 
    • Driver Match: Personality quiz matching users to driver. 
    • Social Garage: Visualization of social feeds based on user picks 
    • Trophy Photo: Dynamic branded filters based on race and day. 
    • Sprint All-Star Race: Social login to play NASCAR race game. Fan race stats emailed post race. 
    • Customer Rewards: Non-customer facing app. On-site Ambassadors can check if fans are Sprint subscribers & award prizes.