The Sprint Experience
On-site digital fan experience with multiple interactive applications
OVERVIEW
As the leader in interactive experiential events, Telescope created a fully sponsored on-site experiential campaign that allowed NASCAR fans to engage with their favorite content at each NASCAR Sprint Cup race weekend for an entire year.
The exhibit featured interactive booths where fans could play-along with tablet applications designed specifically for Sprint’s Samsung Galaxy Tablet and included various opportunities for data capture for Sprint.
At the end of the day, fans over 18 received an e-mail thanking them for coming by the experience, along with personal and generic information about their visit based on the applications they interacted with as well as links to interact online from home.
HOW IT WORKED
Attendees at each NASCAR Sprint Cup race could visit the Sprint Experience booths and enjoy a number of interactive experiences all powered by the Telescope Connect Live platform. Depending on the interactive component, users submitted their email address or phone number to use the applications. They also had an option to opt into future email or text alerts from Sprint.
Trophy Photo: Fans had the chance to take a picture with Jimmie Johnson’s trophy at the Trophy Photo booth and could receive a text message with a link of the digital photo to save, share and print.
Customer Rewards: Sprint subscribers had the option to check in at the booth and receive a gift thanking them for being a Sprint customer. The system looked up their phone number to confirm their phone carrier.
Fast Five: Fans could enter a weekly sweepstakes by interacting with Fast Five (who they thought would come in the top 5 of that week’s race). Each ballot submitted into the Fast Five was an entry into the sweepstakes. Fans received an additional entry into the sweepstakes with each correct prediction of the drivers that made it into the top 5 in that week’s race.
Driver Match: This application gave fans the opportunity to take a quiz to find out which NASCAR driver they were most like.
Social Garage: At the Social Garage booth, fans could view a visualization of their favorite drivers, tracks, and NASCAR media’s social feeds.
KEY FEATURES
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Trophy Photo: Fans posed with the trophy and were texted a link to a digital copy of the photo with a NASCAR filter/frame to save, share, or print.
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Customer Rewards: Phone number/carrier lookup to confirm Sprint customers and check if user had previously received a gift for that weekend’s event.
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Fast Five: Sweepstakes entry with ballot to predict who would make it into the top 5. Additional sweeps entries for each correct prediction.
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Driver Match: Quiz that asked questions with multiple answer options and matched user with the driver they are most like.
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Social Garage: Digital hub with visualization of user’s favorite drivers, tracks, and NASCAR’s social media feed.
PRODUCTS USED FOR THIS CAMPAIGN
