The Sprint Experience: On-Site Engagement
As the leader in interactive experience, Telescope created a sponsored campaign that allowed NASCAR fans to engage socially and share their experience.
- By logging in with an email address, players could access native apps built into tablets at hubs around race track.
- Various opportunities for Sprint opt-in & rewards for Sprint subscribers, data capture for Sprint.
- Applications included:
- Fast Five: Predictor app for weekly race, sweeps entries based on accuracy.
- Driver Match: Personality quiz matching users to driver.
- Social Garage: Visualization of social feeds based on user picks
- Trophy Photo: Dynamic branded filters based on race and day.
- Sprint All-Star Race: Social login to play NASCAR race game. Fan race stats emailed post race.
- Customer Rewards: Non-customer facing app. On-site Ambassadors can check if fans are Sprint subscribers & award prizes.