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Telemundo Elections Coverage with Social and Polling to Air

CMS-powered real-time social engagement with on-air visualization.

PRODUCTS USED

Host standing in front of screen with poll results broadcast on air

OVERVIEW

For the 2012 US Elections, Telemundo’s real-time social campaigns were managed via Telescope’s powerful Connect Live social moderation platform.  Our end-to-end platform solution integrated with Chyron to power the social & mobile visual components of “Pulso Hispano” – Telemundo’s on-air social lounge around the Elections.

HOW IT WORKED

Telescope’s Connect Live Platform processed Twitter data with record-setting volume to capture tweets in real-time. Telemundo Producers were able to curate and approve best content to be pushed on-air during their 2012 US election coverage. Telemundo further engaged their audience with real-time topical Twitter polls and shared the results on-air.

Images from broadcast of results to air, CONNECT platform powering the poll and results and comments via tweets to air

KEY FEATURES

Connect Live:  

  • Telescope’s platform processed and aggregated data from the Twitter, in real time.

  • Allowed producers to curate tweets and push content to air, using Connect Live’s Chyron integration.

On-Air Integration

  • Real-time social polling allowed viewers to participate in real-time topical polls on Twitter and results were shared on-air

  • The Tweetmeter was an on-air visualization of Obama Twitter activity vs. Romney Twitter activity.

RESULTS

The campaign was considered a huge success for Telemundo and it won two Social TV Awards for Best of TV and Best of Social Integration into Live TV as well as a finalist for Best of TV and and Best of Live TV for the Shorty Awards.

Telemundo was the only Spanish-language broadcast network to increase its election coverage viewership from 2008, with the newly added 360 conversations.

  • Telemundo’s primetime election night coverage on Tuesday, November 6 posted strong gains over the network’s 2008 election night coverage among key demographics, an increase of 30% among total viewers (927,000 vs. 711,000) and increase of 24% among adults 18-49 (427,000 vs. 343,000)

RECOGNITION

Social TV Awards
  • 2013 SOCIAL TV AWARDS WINNER

  • Best TV Show Specific

  • Best Live Broadcast Social & On-Air Engagement

Shorty Awards Finalist Logo
  • 2013 SHORTY AWARDS FINALIST

  • Best Campaign for Television

  • Best of Live TV

Host in front of screen with tweet comments from viewers and close up on one tweet

PRODUCTS USED FOR THIS CAMPAIGN

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