CONTACT

FOLLOW US

The Voice Voting

Multi-channel voting with aggregated verified results

The Voice voting page with desktop and mobile view

OVERVIEW

The Voice is one of the leading talent competitions with a big focus on audience participation. Partnering with Telescope since its launch in 2011, it has become the premiere social TV show.

From the very first season of NBC’s The Voice, Telescope has innovated and powered multiple voting methods to drive audience engagement with the brand.  The Voice voting methods have included toll-free, text message (SMS), online, native app, hashtag voting, Xfinity (X1) Set Top Box and iTunes.

The Voice judges in chairs and online voting page
The Voice app promo and CTA
3 contestants standing next to each other with graphics showing voting percentages

HOW IT WORKED

Following the show, voters had an overnight window to cast their votes using multiple methods. Telescope’s high-capacity system collected, counted and aggregated all votes, and verified results were aired during subsequent episodes of The Voice.

Toll-free: Voters called the toll-free (per artist) phone line to cast their votes

SMS: Users texted the keyword to the short-code (Sponsored confirmation message)

Online: Voters logged in with email or FB via the NBC.com website or by using the native app and submitted their votes for their favorites.

Xfinity (X1) Set Top Box Vote: If you have Comcast and an X1 set top box you can vote using your remote control.

Hashtag voting: Twitter users tweeted using the hashtag to vote for their favorite artist

iTunes voting: Users could visit the iTunes store and purchase select songs performed by The Voice artists. Each song purchased counted towards the featured artist.

 

Mobile view of The Voice voting pages: landing page, vote selection, Twitter vote share

KEY FEATURES

  • Toll-free: Phone line voting with sponsor integration

  • SMS: Text message voting with sponsor integration

  • Online: NBC Website

  • Online: STB Alt standard vote

  • App: NBC native iOS and Android app

  • Comcast: Xfinitiy/Set Top Box (i.e. voice remote)

  • iTunes: Featured songs purchased from the iTunes store during the voting window counted towards that artist’s total. The artist with a highest stream total also received a bonus

RECOGNITION

Social TV Awards
  • 2014 SOCIAL TV AWARDS FINALIST
  • Best TV Show Specific

Shorty Awards Logo
  • 2014 SHORTY AWARDS WINNER
  • Best Use of a Hashtag on Twitter

  • Best Integration of Social Media with Live Television

Shorty Awards Logo
  • 2014 SHORTY AWARDS FINALIST
  • Best Use of Social Media for Television

Cynopsis Model D Awards Logo
  • 2014 CYNOPSIS DIGITAL MODEL D AWARDS WINNER
  • Social Media Campaign for Broadcast TV

Mashies 2014 logo
  • 2014 MASHABLE'S #MASHIE AWARDS FINALIST
  • Best Twitter Campaign

CLIO Awards
  • 2015 CILO AWARDS WINNER
  • Entertainment Gold

The Voice voting call to action and view of Twitter vote