Tough Mudder: World Championship
Tough Mudder hosted a live stream of their challenging obstacle course on Facebook Watch while utilizing Telescope's on-air integration and engagement tools for at home fans.
PRODUCTS USED
OVERVIEW
Tough Mudder, a competitive team obstacle course challenges the strength, agility, and speed of athletes around the world. Many prepare months in advance to ensure they are able to overcome the immense hurdles they are required to face and be able to cross that finish line with their teammates. Tough Mudder turned to Telescope to utilize our on-air integration tools and voting products to stream the 2017 Tough Mudder World Championship on Facebook Watch.
HOW IT WORKED
Those who could not attend the Tough Mudder event or were simply interested in seeing what this event was all about, had the ability to effortlessly tune in to the live stream on Facebook Watch. During the live stream, viewers were able to comment their opinions or questions about the event through Facebook comments. Selected comments were then aired onto the screen to encourage fan engagement. We then utilized our Display API to integrate with Tough Mudder's graphics system to further enrich the viewing experience for users everywhere.
KEY FEATURES
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Hashtag Vote: 21 polls were managed throughout the live stream, where viewers had the ability to engage and answer poll questions with hashtags in the comments section.
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Content to Air: Facebook Watch viewers were able to have their questions and opinions be heard by having their comments displayed onto the live stream with Tough Mudder's graphics.
RESULTS
579k
VIEWS
15k
REACTIONS
1.5k
COMMENTS
507
SHARES
PRODUCTS USED FOR THIS CAMPAIGN
