Telescope powered a worldwide Twitter social vote to determine fan sentiment on who would win the World Cup which ultimately resulted in the illumination of one of Brazil’s iconic Landmarks, Rio’s Christ the Redeemer Statue.
The #armswideopen campaign wanted to capture the global nature and passion of fans around the 2014 World Cup. The aim was to unite fans in a single action, enabling people everywhere to take part across Twitter and see their impact displayed live in Brazil during a historic moment.
Telescope and Scope Brasil worked closely with the Twitter Brasil team to create an innovative and memorable campaign. Using Telescope’s industry-leading real-time participation platform, fans cast their vote for which team they wanted to win the World Cup and ultimately the country colors would illuminate one of Brazil’s most iconic landmarks, Rio’s Christ The Redeemer statue. From 9th July – 12th July 2014, World Cup fans were invited to participate via Twitter using the hashtag #ArmsWideOpen, plus the hashtag or name of the two finalists- #GER or #ARG. All votes were verified in real-time using Telescope’s social marketing platform, Connect Live , to power the live illumination. As fans tweeted, the statue colors changed in real-time reflecting the results of the live vote.
The aim was to unite the passionate fans of the World Cup in a single action. Enabling people everywhere to take part across Twitter and see their impact displayed in real time during a historic moment.
Using hashtag #ArmsWideOpen, fans voted for who they wanted to win the World Cup. Their votes also powered the country colors that would illuminate one of Brazil’s most iconic landmarks, Rio’s Christ The Redeemer statue. Powered by our Connect Live platform, all votes were verified in real time and as fans tweeted, the Statue colors changed in real time reflecting the results of the live vote.
One of Brasil’s most successful Twitter campaigns
In over 36 hours the campaign achieved a global reach of 600 million people
Generated global buzz and trending, the campaign proved that social activations like this can drive conversations beyond just Twitter and resonate around the globe
Best Twitter Campaign
Best Real-Time Response
Best Data Visualization
PRODUCTS USED FOR THIS CAMPAIGN