Multi-Channel Voting with Facebook Visualization
Telescope powered high-capacity aggregated voting across multiple channels: Toll-Free (call in), SMS (text message), and online voting with included Google search and native app voting.
A new feature gave fans a chance to achieve their 15 seconds of fame by sharing the same screen as their “Idol” favorites. As a first in social TV, select voters’ Facebook profile avatars were displayed on-screen during the live broadcast.
Voting windows opened after the show and fans were able to cast their votes across multiple voting channels:
Toll-free: Voters called the phone number for their favorites
SMS: Users could text a keyword to the short code and received a confirmation text
Online: Fans visited the FOX website or used the FOX Now app to select and cast votes for the constants of their choice, using email address or FB login
Google Search: Users Googled “American Idol Vote" to access the voting app where they submitted their votes
Votes were received in real-time, aggregated, and verified. Final voting results were revealed in a subsequent broadcast.
During online vote submission via Facebook login, American Idol fans provided permission for their avatar to appear on-air during a live broadcast.
Toll-free: Voters called into the toll-free phone line to vote for their favorites
SMS: Voters texted in using the promoted keywords and short codes
Online : Voters submitted their votes via the FOX Now app, FOX website, or using Google search
On-Air Integration: Select avatars of FB voters were displayed on-screen during the live broadcast
Best TV Show Specific
Best Social TV Integration
Best Data visualization - American Idol Facebook Visualization
2004 Largest TV Telephone vote (American Idol 3 Finale) 65,491,313
2007 Largest TV Telephone vote (American Idol 6 Finale) 74,030,147
2008 Largest TV Telephone vote (American Idol 7 Finale) 97,327,265
2009 Largest TV Telephone vote (American Idol 8 Finale) 98,816,494
2011 Largest TV Telephone vote (American Idol 10 Finale) 122,391,067
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