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Asia's Got Talent Facebook Messenger Vote

Recognized as the ‘World’s Biggest Talent Show’, the 4-week campaign supported multiple locations and languages to provide the most seamless experience for voters across 26 regions. Viewers could visit the Asia’s Got Talent’s Facebook page and vote via Facebook Messenger or Facebook hashtag in comments.  

Asia's Got Talent judges promo

OVERVIEW

Recognized as the ‘World’s Biggest Talent Show’, Fremantle and Sony launched the 2nd season of Asia’s Got Talent in September 2017 – the 67th adaptation of the global reality format. They turned to Telescope to revamp their complex voting requirements, and create a more social and real-time experience for fans. For the second year in a row, Telescope partnered with Facebook and Sony to create a Facebook Messenger vote for Asia’s Got Talent. The 4-week campaign updated weekly, and was customized to support multiple locations and languages to provide the most seamless experience for voters. Viewers could visit the Asia’s Got Talent’s Facebook page and vote via Facebook Messenger.  This campaign included 26 regions and supported 6 languages. The bot was customized to detect and send the user’s location, and users could change their language in the experience. Viewers went through a series of prompts in the Messenger Bot, and eventually were led to a carousel of contestants that were updated weekly.

Contestants and corresponding hashtags
Winner

HOW IT WORKED

We worked with Facebook, customizing our Messenger Bot and Hashtag vote applications, to deliver a highly intuitive and mobile-friendly experience during the live shows. Fans could cast up to 10 votes per day, per method.

The Messenger Bot supported 6 languages, with the user selecting their preferred language from a menu. The application restricted votes to the 28 participating countries, so a GPS check was initiated from the Messenger app to verify the voter’s location.

Online voting desktop and mobile view

KEY FEATURES

  • Facebook’s Broadcast API was integrated into the experience, which sent alerts to remind users to return to the vote each week.

  • Hashtag Vote

  • Customized Messenger Bot supported 6 different languages and GPS verification.

RESULTS

The global reach and simplicity of the viewer interactivity, combined with a cost effective solution, highlights the effectiveness of engaging audiences through innovative social voting experiences.

AXN

  • Delivered triumphant ratings and significant viewership gains across Malaysia, the Philippines and Singapore.

  • Channel rating grew by 28% in prime-time slot, compared to the same period in 2016.

Facebook

  • 290 Million Impressions were generated on the Asia’s Got Talent Page

  • 26 Million video views and 2.5 Million engagements

  • Facebook community grew by 24% across the series and attracted 2.3 Million fans to date

Mobile and desktop views of FB messenger vote