Online and Native App Fan-Driven Impact Voting with Sweepstakes
Telescope has partnered with NASCAR for several years, powering online and in-app voting with sponsor integration and driving fan engagement through interactive experiences.
Online voting was available for a number of NASCAR campaign such as:
NASCAR Sprint All-Star Vote
Hall of Fame Vote
Most Popular Driver
NASCAR’s Betty Jane Foundation
The Sprint All-Star Vote featured in-app voting with a sweepstakes entry as well as an element to boost votes when users shared on Facebook or Twitter.
Online voting: Racing fans could visit the Nascar website or clicking through the native app to access the voting platform and submit their votes using email or Facebook login.
When fans voted, they were also entered into a sweepstakes. Additionally, they could double their vote by sharing on social media, generating buzz around the event and boosting votes for their favorite drivers.
The driver receiving the most All-Star votes was eligible to race in that year’s All-Star racing series.
Online vote: Fans used email or FB login to cast their votes on the website or native app
Sweepstakes: By voting, participants were also entered into a sweepstakes
Year after year, die hard fans came to vote for their favorite professional drivers, hall of famers and smaller series home town heroes. One of the first campaigns on the scene to integrate bonus social voting with major results and uptick not only in participation but social chatter.
PRODUCTS USED FOR THIS CAMPAIGN